Lazada reveals insights: Thais spend 55 times more on luxury goods on 11.11

Lazada captures the trend of shoppers in the first 6 hours of Lazada's 11.11 sale, with LazMall sales soaring 55-fold. Thais are flocking to famous brands for the end of the year, with the premium product category continuing strong growth.

November 12, 2568 – Lazada, Southeast Asia's leading e-commerce platform, revealed insights into Thai shoppers from the 'Lazada 11.11 Mega Sale' , the biggest online shopping event in the region. This reinforced Lazada's position as a pioneer of 11.11, with sales on LazMall growing more than 55 times compared to normal periods. This reflects shoppers' anticipation of a major campaign and their preference for purchasing popular brands at the end of the year, aligning with Lazada's massive investment of over 810 million baht (US$25 million) to drive this campaign across the region.

Premium product category continues to grow strongly

Trending product categories during the first six hours included mobile phones, electrical appliances, and gadgets, reflecting the year-end trend of shoppers upgrading their devices, both as a reward for themselves and in anticipation of new product launches from various renowned brands. They also seized the opportunity to grab great deals from the platform, which offered LazMall discount coupons worth up to 10,000 baht, old device trade-in promotions, and 0% interest installment plans. These made high-priced premium products more accessible and significantly helped shoppers make purchase decisions faster.

Popular product trends that capture the hearts of Thai shoppers

• Thai people never stop being beautiful. FMCG products, both beauty and health products, continue to dominate the hearts of consumers. 8 out of 10 of the top products with the highest orders come from this category. Thai brands like Her Hyness are on a rise, not unlike global beauty brands.
• Hiking is a hot trend, with camping products experiencing the strongest sales growth compared to the previous year. Adventurers are planning their end-of-year travel.
• Cat lovers are ready to stock up on food for their little ones, as popular cat food brands have seen sales surge by over 4,300% compared to the previous 9.9 campaign.
• Loyal fans of POP MART dominate the search rankings for the app.

Shopping becomes even more convenient with AI

Lazzie's intelligent assistant feature can recommend millions of products, and during its pilot, it saw a 42% increase in chat orders and a 50% increase in engagement. The latest campaign also launched a new update, SmartStack, which automatically aggregates LazRewards and store coupons, making shopping more convenient and rewarding.

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