LINE MAN Wongnai joins forces with Central Park to open a delicious landmark at the end of the year.

LINE MAN Wongnai partners with Central Park to develop a 'Food Destination' strategy for Asia, aiming to boost spending during the peak season.

December 3, 2568 – LINE MAN Wongnai continues to expand its business ecosystem by announcing a strategic partnership with Central Park, a new mixed-use project, to create a “Culinary Landmark of Asia” and connect online and offline experiences through major year-end events, aiming to stimulate spending and attract traffic from both Thai and international tourists.

LINE MAN Wongnai recently launched the “LINE MAN Wongnai Users' Choice x Central Park FOODIES HUB” campaign , aiming to upgrade the retail area on the LG floor of PARKSIDE MARKET into a comprehensive food destination from December 1, 2568 to March 31, 2569.

By promoting the Synergy model, integrating data into the actual retail space, this collaboration reflects a synergy marketing strategy that leverages the strengths of both parties to the fullest extent. LINE MAN Wongnai leverages its advantage in Big Data and the credibility of the Users' Choice award, which guarantees quality from real users, to be a magnet for attracting consumers.

Meanwhile, Central Park leverages its prime location to cater to high-purchasing target groups, including urbanites, families, and international tourists, reinforcing its image as a new landmark in the heart of Bangkok.

Creating a Seamless Ecosystem: In addition to the retail space dimension, this campaign also focuses on creating a Seamless Customer Experience by integrating LINE MAN services into physical spaces, covering all business touch points, including:

• Food Delivery: Ordering food via an application
• Pick & Go: Order in advance and pick up your order at the store to reduce crowding.
• Mobility Service: Facilitating travel via LINE MAN RIDE service to attract customers to travel to the event area more easily, supporting SMEs and restaurants, driving soft power in the micro-economic sector.

This project is considered a business opportunity for over 50 SME restaurant operators who have been selected to rotate in and operate their businesses over a four-month period. This includes both legendary and viral restaurants such as Krua Baan A, Yak Yang, Lertthip, and Suki Krung Kao. This initiative aims to promote Thailand's culinary soft power internationally and stimulate cash flow during the New Year holiday period, continuing into early next year.

To stimulate spending at the event, LINE MAN Wongnai has launched a marketing campaign offering discounts of up to 100 baht throughout the event to entice consumers amid fierce competition in the retail and food delivery markets at the end of the year.

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