BRI-ALPHA revolutionizes the real estate market to escape deadlock, creating 'Billion Business Park' to integrate homes, offices, and warehouses, embracing the trend of Chinese investment and SMEs.

From Old Land Bank to New Gold Mine: Analyzing the Billion Business Park Model as BRI-ALPHA Combines Industry and Residential Properties, Securing Rare Locations in Rama 2, Bangna-Trat, Amata City, Laem Chabang, and Rayong – a 1,800 billion baht project targeting Chinese investment and e-commerce. It boasts a 95% warehouse yield, transforming the housing oversupply crisis into a sustainable revenue portfolio. The next phase aims to expand to major cities like Phuket and Khon Kaen.

As the traditional Thai real estate market begins to enter a new phase... "Deadlock" The problem of an oversupply of housing in the market, coupled with slowing purchasing power, has forced developers to adapt, including... "Britania" (BRI) Stocks that were previously considered strong in the housing market must make a major shift in their asset management strategy.

Break away from the old rules and join forces with industry partners such as... “Alpha Industrial” (ALPHA) To transform its land bank into the industry's first hybrid model under the name "Billion Business Park".

The core of this model. คือ The project integrates previously fragmented spaces—residential, office, and warehouse—into a single area, with a total value exceeding 1,800 billion baht. To meet the needs of modern entrepreneurs who demand agility and want to reduce hidden costs in doing business.

This strategic move also aims to gain an advantage in five rare strategic locations, encompassing the Eastern Economic Corridor (EEC) and the Rama 2 highway, the gateway to the South. These are strategic points with infrastructure ready to support the expansion of e-commerce and multinational capital.

Survival in a Deadlocked Market: Converting Land Banks into Cash with Niche Market Strategies

Mr. Pakin Sirisompol, Assistant Director of Sales and Marketing Projects, Britania Public Company Limited (BRI). It was revealed that Britannia has been a market leader in housing for many years and has faced a real estate market crisis for some time. Currently, the real estate market has passed its lowest point. All developers, including BRI, are in a phase of stabilization and finding new business models to generate more revenue for the company. Meanwhile, revenue from BRI's core business continues to grow. Therefore, it is believed that this year should be better than last year.

interesting thing The BRI data highlights a gap for businesses seeking more multi-functional business spaces to accommodate the rapid adaptation of their business models and their attempts to break away from traditional business models.

"Young entrepreneurs want spaces that can serve more than one function. From homes that were once residences to become part of an office, or transformed into showrooms to accelerate business growth and shorten commutes – it's about integrating everything into a single, multi-functional space."

From this point, BRI sees it as an opportunity to launch new businesses. "Billion Business Park" Leveraging the warehouse business expertise of Alpha Industrial, a subsidiary of Origin, and utilizing Britannia's land bank, the project aims to develop facilities to meet the increasing demand from the Eastern Economic Corridor (EEC).

“This is the first time we're seeing a new product in the real estate industry that combines warehouse space with residential options. Businesses that can integrate all aspects of their operation into one place will grow and generate profits more quickly. If clients have the requirements, the capital, and want to do business in Thailand, Britania's branding and Alpha's reputation for product development will give entrepreneurs confidence that they will receive a product that meets their needs and is of high quality.”

Clear Goal: Thai SMEs with a Digital Mindset and Small-Scale Chinese Investors Who Want to 'Own' Rather Than 'Rent'.

The management has identified three main target groups for "Billion Business Park":

1. This group of SME entrepreneurs, both B2B and B2C, are seeking commercial spaces for both business and residential use in the same location. This includes YouTubers, TikTokers, and influencers, many of whom have transitioned from content creators to live streamers and business owners before evolving into SMEs.
2. Alpha's customer base primarily consists of foreigners, especially small and medium-sized Chinese businesspeople operating in Thailand, many of whom prefer ownership over leasing (currently, 80% of Alpha's customers are foreigners and Chinese). The focus is on targeting foreign investors in the Eastern Economic Corridor (EEC) and the Rama 2 area, which boasts numerous factories and e-commerce businesses, surrounded by housing projects priced between 30-80 million baht. This segment has high purchasing power and inherently high land value.
3. Investors, according to data from Alpha Industrial Solutions, show that the occupancy rate of warehouse rentals is as high as 95%. Therefore, in addition to purchasing for business purposes, buying commercial space is also a viable investment for the future.

Driven by strong demand, the inflow of foreign capital into Thailand continues to grow every year, defying the trend of weak domestic purchasing power. While the residential investment market is already experiencing an oversupply, "Billion Business Park" is a new product with no competitors and no one else has done anything like it yet.

“If we only develop residential properties, we have to honestly admit that the supply might exceed the purchasing power. Therefore, we shifted our target from the mass market to a niche market because we believe that niche markets in the current market are more capable of competing effectively due to lower competition. Our strengths are that Britania develops residential properties and Alpha develops industrial real estate. When we joined forces to develop “Billion Business Park,” it created a product that is distinct from other products in the market.”

The executive further stated that: Another key selling point. คือ "Interest rates on housing loans based on the loan structure." Because "Billion Business Park" has more than 25% residential units, customers can apply for home loans with lower interest rates than commercial loans which have interest rates as high as 6-10%.

Strategizing a 50:50 Land Bank portfolio: Anticipating market recovery and preparing to expand into high-potential cities like Phuket and Khon Kaen.

If the first phase is successful, the company will develop and expand its portfolio further in the future, including expanding to major provincial cities where it has a land bank, such as Phuket and Khon Kaen, as well as other cities with high purchasing power, future growth potential, and significant traffic from both foreigners and investors.

"It's not just Britania; developers are currently trying to bring in new businesses to increase their revenue. We see this business not just as an opportunity, but as a potential asset for Britania in the future. If it's well-received, it could potentially become the company's main revenue generator."

Currently, we still have many land banks on hand. In every location, we divide our portfolio in half, with the other half reserved for residential development when the market recovers and our existing stock has been fully sold.

In addition, there will be another project launching in the first quarter of 2026. Billion will be a product line that caters more to lifestyles, focusing on shops, beauty clinics, and retail in a community mall format.

Pinpointing 5 Strategies for Rare Locations: Intercepting every transportation route and trade gateway.

side Mr. Pathan Somboonnsin, Chief Executive Officer of Alpha Industrial Solutions Co., Ltd. (ALPHA) The company, a subsidiary of Origin Property Public Company Limited (ORI), which develops industrial properties and provides comprehensive services, further revealed that: For Billion Business Park, the company has selected 5 prime locations that are rare, situated on land plots of 50 rai or more, or approximately 42,000 square meters.

This is an area Alpha is familiar with; it's a strategic location. Besides being in a prime location, it's situated along transportation routes and industrial areas, and is close to community amenities such as banks and hospitals, making it convenient for both conducting business and caring for one's family.

Coupled with demand from SME entrepreneurs or some business owners who want ownership or wish to purchase. Billion Business Park meets all these requirements, regardless of the reason.

1. Billion Business Park RAMA Project 2. The project, valued at 510 million baht, is situated on a total area of ​​18 rai and comprises 8 units. Land sizes range from 800 to 1,287 square wah, with a usable area of ​​2,000 square meters. Prices range from 60 to 80 million baht. The location is strategically situated on Rama 2 Road, a business hub connecting Rama 2, Ekachai, and Mahachai, ideal for exports and serving the Thonburi area near the sea, making it a central hub for seafood in Bangkok.
2. Billion Business Park BANGNA-THEPARAK Project The project, valued at 280 million baht, is situated on a total area of ​​11 rai and comprises 7 units. Land sizes range from 398-1,110 square wa (approximately 1,964 square meters), with usable area of ​​1,000 square meters. Prices range from 29-60 million baht. The location is in Bang Bo, a "Core Industrial Zone of Thailand," a major industrial area in eastern Bangkok, close to Suvarnabhumi Airport.
3. Billion Business Park BANGNA AMATA Project The project, valued at 380 million baht, is situated on a total area of ​​7 rai and comprises 6 units. Land sizes range from 398-554 square wa (approximately 1,900 square meters), with a usable area of ​​1,000 square meters. Prices range from 52-82 million baht. The project's key selling point is its location within the "Eastern Seaboard Business Node," a strategic location connecting businesses on the eastern side of Thailand, including Amata Industrial Estate, Laem Chabang, and the Motorway.
4. Billion Business Park LAEM CHABANG Project The project, valued at 440 million baht, sits on a total area of ​​10 rai and comprises 8 units. Land sizes range from 402-512 square wa (approximately 1,600 sq m), with a usable area of ​​1,000 square meters. Prices range from 51-62 million baht. It's strategically located as a gateway to Laem Chabang Port, connecting the port, industrial estate, and Sukhumvit Road, making it ideal for premium industrial ports, maritime transport, and long-term investment.
5. Billion Business Park Rayong Project The project, valued at 200 million baht, is situated on a total area of ​​5 rai and comprises 5 units. Land sizes range from 280-520 square wa (approximately 830-124 square meters), with a usable area of ​​1,000 square meters. Prices range from 36-53 million baht. The location is within an Industrial Estate Market Zone.

“Rama 2 and Bang Khun Thian are transportation gateways to the South, with numerous warehouses and various businesses located near communities and retail spaces. Meanwhile, Bang Na-Trat, Laem Chabang, and Rayong are part of the government-promoted EEC zone, attracting significant investment and situated near international tourist destinations like Chonburi, Pattaya, and Rayong. This will provide substantial purchasing power to businesses that are clients of Billion Business Park. Every location is a rare find and highly logisticalally significant.”

Therefore, we defined our target groups from the start. For example, the Laem Chabang route will target SMEs, logistics suppliers, shipping companies, and import-export businesses. The Rama 2 route, near Mahachai and a gateway to the South, will focus on frozen food and animal feed businesses. The Theparak route, near Suvarnabhumi Airport, will primarily target shipping, export, and import businesses.”

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