BEST ASSET MANAGEMENT COMPANY AWARDS - SCB Asset Management Company Limited

SCBAM aims to be the fund management institution with the largest customer base in the country by promoting access to sufficient investment funds for the public, which will lead to future AUM growth. We also seek to provide financial security for working professionals, enabling them to have better choices and a higher quality of life through quality investments.

SCB Asset Management Co., Ltd. (SCBAM) receive Best Asset Management Company Awards Category of companies with a market capitalization exceeding 1 billion baht. At the SET Awards 2025

Narongsak Plodmeechai, Chief Executive Officer SCB Asset Management Co., Ltd. The company stated that the award is a testament to its unwavering commitment and dedication over many years. It reflects the high quality and consistent operational standards of SCB Asset Management, as well as the trust it has earned from clients and partners across all sectors of the investment industry.

This success is rooted in the organization's commitment to excellence, a customer-centric approach, and a dedication to delivering the best possible service to all investors.

A leader in innovation and product diversification.

Narongsak stated that the Best Asset Management Company Awards reflect SCBAM's strengths and achievements, including its leadership in innovation and diverse products. The company has developed funds that concretely meet the needs of modern investors, such as principal-protected funds, foreign currency funds (USD), alternative assets (private assets, digital assets), fee-free e-class funds, and expertise in index funds, earning recognition as an index fund house with expertise covering global assets. This reflects the company's fund management capabilities according to international standards and the confidence of the capital market.

“Volatility is inherent in the investment environment. As we enter 2569, assessing future trends becomes more complex and challenging. A key approach to responding to these conditions is to adopt highly flexible investment strategies and diversify portfolios, adapting investment approaches to current circumstances. SCBAM prioritizes timely information communication to help investors make informed decisions.”

Furthermore, SCBAM focuses on timely strategic adjustments during the investment process, such as increasing caution in managing exchange rate risk for overseas investments, adjusting investment allocations in the Thai stock market to align with price movements, and managing bond portfolios effectively through adjustments of maturity and credit risk. We believe that adaptability and meticulous risk management are key factors in helping investors achieve their goals amidst market volatility.

Accelerate the expansion of the investor base.
Aiming for 1 million customers.

SCBAM has set a strategic target to expand its customer base to 1 million by 2569-2570. This growth in unit holders will be a key factor in driving the company's assets under management (AUM) to steadily exceed 2 trillion baht. This will be coupled with the direct management of overseas funds using advanced technologies such as Artificial Intelligence (AI) and Machine Learning, ensuring sustainable returns and reducing redundant investment costs associated with feeder funds.

SCBAM is repositioning its strategy to focus on the special retail investor group, or "XS Customers," aiming to cultivate long-term investment discipline even for those with initial savings of only 30,000-40,000 baht per year. This is achieved by leveraging digital innovations to reduce access costs and maximize value for this customer segment. Furthermore, SCBAM prioritizes user experience, using e-class funds to promote savings through the SCBAM Fund Click application, which currently boasts over 100,000 users.

Narongsak stated that the company prioritizes shifting investor behavior from short-term speculation to long-term savings, starting with investments as small as 1 baht. This can build a financial foundation and savings of tens of thousands to hundreds of thousands of baht in the future. With a commitment to becoming the asset management company with the largest number of clients in the industry, SCBAM believes that building the right foundation through expanding its base of quality investors will result in AUM growth and provide a secure financial guarantee for working professionals, enabling them to have sustainable lifestyle choices through quality investments.

“SCBAM is committed to becoming the fund management institution with the largest customer base in the country by promoting access to sufficient investment funds for the public, which will result in the growth of AUM in the future. We aim to provide financial security for working professionals, enabling them to have choices and a better quality of life through quality investments.”

Adopting a strategy that integrates ESG and innovation.
Laying the foundation for long-term growth.

Narongsak stated that SCBAM is committed to conducting business based on a long-term vision, focusing on creating sustainable value for investors while simultaneously raising management standards to align with international best practices. Furthermore, it places great importance on integrating sustainable investment (ESG) concepts into the investment process systematically through the work of the Sustainability Investment Committee (SIC). This committee oversees and rigorously selects securities that demonstrate social, environmental, and governance (ESG) responsibility, conducting monitoring, and engaging with the business sector to jointly address issues that may negatively impact stakeholders. This process is a crucial tool for protecting the interests of investors.

Furthermore, SCBAM reinforces its international operational standards by becoming a member of the UN Principles for Responsible Investment (UNPRI), which provides a transparent and verifiable performance reporting framework at the international level.

In terms of governance and cybersecurity, SCBAM has been recognized for its continuous participation in the Securities and Exchange Commission of Thailand (SEC)'s Capital Market Cyber ​​Exercise (CMX), receiving the award for two consecutive years in 2067-2068*. Furthermore, the collaboration within the SCBX Group, with investments in IT infrastructure and high-level data protection, results in robust and secure operational systems.

In terms of financial product development, SCBAM has consistently pursued a policy of launching funds that meet global market demands and is continuously preparing to align with the evolving regulatory frameworks of the Securities and Exchange Commission (SEC). SCBAM has the potential to establish a Bitcoin ETF in Thailand under an appropriate regulatory framework, which is expected to become clearer by mid-2569. This aims to elevate digital assets into a safe, transparent, and effectively integrated investment innovation within the financial ecosystem in the future.

Highlight the strengths of policy continuity.
Focusing on a long-term vision.

Narongsak stated that SCBAM's strength lies in the continuity of its policies and management, which focuses on a long-term vision rather than short-term profit pursuit. Having a long-serving management team ensures stable strategic implementation, laying a strong foundation to shift investor behavior from short-term speculation to sustainable long-term saving and investment.

Furthermore, transparency in operations and conducting business based on the principle of sufficiency, by sharing benefits back to customers through a fair fee structure, are core values ​​that SCBAM upholds in guiding investors into the new era of investment, both in traditional bond markets and the future digital asset markets.

“Establishing a clear organizational vision and continuously implementing all strategies aligns with the goal of becoming The Most Advanced Technology and Trusted Partner AMC, and further develops towards the sustainable goal of becoming The Best Fund House.”

Looking ahead to 2569, amidst an economic slowdown and global market uncertainty, SCBAM remains committed to its long-term vision: expanding opportunities for underserved investors to effectively build long-term wealth. The focus is on sustainable value-creating products such as tax-planning funds and ESG funds, with a strong emphasis on selecting high-quality securities to generate superior alpha returns (outperforming the market) over the long term.

“SCBAM is ready to drive investment innovation once the regulatory infrastructure and environment are in place, providing a key option for clients to allocate investments stably and sustainably throughout the transition from 2026 through 2030.”

*Past performance is not a guarantee of future performance.

Follow and read other columns in the February 2569 Bank Finance Journal, Issue 526, in digital format: https://goo.gl/U6OnIi

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