KKP is preparing to launch KKP Propify to enter the pre-owned home market, capitalizing on the popular trend of "renovating old houses."

Responding to the growing trend of renovating old houses in urban areas, KKP unveils its 2569 plan to launch KKP Propify platform, targeting the second-hand home and shophouse loan market. Key features include prime locations, larger usable space than condos, and defined loan amounts. The company aims to increase its market share to 5%.

18 Feb 2569 Mr. Kamphol Chantavibul, President and CEO of Kiatnakin Phatra Financial Group (KKP). revealed that Last year's profits were partly due to improved credit quality, resulting in lower provisions being required. In 2569, KKP aims for cautious loan growth, focusing on maintaining loan quality rather than rapid volume expansion. It will also concentrate on generating non-interest income, particularly from fees in its Wealth Management and insurance products.

While the strengths in the wealth management business continue to grow. With total assets under management (AUM) across all groups exceeding 1 trillion baht, the company will further expand its portfolio. “EDGES” The focus is on clients with assets valued at 2-50 million baht, with the goal of expanding the client base in the 10-50 million baht segment to 100,000 customers, from the current tens of thousands.

Mr. Kamphol further stated that, regarding the lending business, the used car segment of the bank's auto loan portfolio accounts for approximately 60% of the total portfolio. The growth of auto loans in 2569 will focus on new car loans, particularly high-quality electric vehicles (EVs), such as those priced above 1 million baht, and selecting brands known for their quality and resale value. The target for new car bookings in 2569 is 3.8 billion baht.

Home loan growth this year is expected to remain stable due to a natural decline in market demand stemming from demographic factors such as lower birth rates and high household debt-to-GDP ratios. Banks believe that lending for homes priced below 3 million baht is becoming more difficult, and most financial institutions are becoming more cautious in lending to this segment.

“KKP has chosen to seriously enter the second-hand housing market in 2569 because we see it as supporting the circulation of existing assets and we are beginning to see a trend of people wanting to return to living in the city, especially buying second-hand townhouses or houses to renovate for living in, which offer more usable space than condominiums. KKP aims to increase its market share of second-hand home loans from less than 1% to 5%.”

Mr. Kamphol further stated that... To support its strategy for the resale housing market, the bank is preparing to launch a platform called KKP Propify, expected to launch in April, to address the pain points of the resale housing market. This section often highlights duplicate listings and inaccurate pricing from various agencies, and will only compile verified property listings with accurate prices.

“The platform will feature accurate search capabilities, and the system will help calculate realistic loan amounts to give customers confidence before booking a house, reducing the problem of loan rejection after placing a deposit. Initially, we aim to have approximately 3,000-4,000 houses on the system, focusing primarily on Bangkok and its surrounding areas.”

Read all news related to the banking industry here.