Bitkub Group is moving forward with its "AI Learning Organization" initiative, making AI a part of everyone's life.
Bitkub Group is moving towards becoming a full-fledged AI Learning Organization, showcasing a model for transforming employees across all departments into AI experts through the KUBERNATOR project. They emphasize that AI is not meant to replace people, but to enhance their capabilities, enabling them to work faster and more efficiently. The company also showcased five intelligent innovations that have created a real impact on the business.
February 25, 2569 The year 2568 marked a significant turning point in the business world, as AI fully transformed work processes at every level of organizations. Many organizations are rapidly adapting, whether by adopting AI to assist in technological tasks and other areas. But for Bitkub Group, a leader in blockchain technology and digital assets in Thailand, the arrival of AI is an opportunity to overhaul and enhance the efficiency of the entire organization. It's not just the tech team that needs to understand AI, but everyone, every team, and every department.
Amid concerns that AI will replace human labor, Bitkub Group believes that organizations must play a crucial role in identifying opportunities to use AI to enhance work efficiency and create an environment conducive to employee potential development. Bitkub Group therefore announced its vision to elevate the organization to an “AI Learning Organization,” viewing AI not just as a tool for efficiency improvement, but as a foundation of knowledge and a driving force for innovative thinking, inspiring all employees to learn faster, build upon their knowledge more effectively, and adapt intelligently.
Mr. Sakolgorn Sarakawi, Founder and Chairman of Bitkub Capital Group Holdings Co., Ltd. They stated that AI is not just a new technology, but a driving force that will elevate the way we learn, work, and grow at Bitkub Group in every dimension. AI helps reduce repetitive tasks, allowing us to focus on strategic work, enabling faster, data-driven decision-making, and facilitating more frequent innovation.
Most importantly, AI is here to empower people, not replace them. Therefore, we are building a new culture where people learn fast, think fast, experiment fast, and act confidently. As AI becomes an integral part of daily work, our organization will move faster, think further, and compete stronger than ever before.
This initiative began at the executive level and progressed to the operational level. Senior management participated in an intensive AI Transformation workshop to select tools suitable for the business context. This was followed by the 2568 AI Talent Program, "KUBERNATOR," which selected 60 employees from all companies within the group to receive intensive AI training. The training covered fundamentals, AI trends, and future applications, including the use of n8n for creating automated workflows and agentic AI like Lovable, which helps generate frontend demos quickly. Employees also designed projects to solve problems within their own teams.
After completing the training course, all KUBERNATORS will develop projects and create AI solutions to present at the “Bitkub AI Show & Tell” event to find ideas that create real business impact. Five outstanding projects were selected as winners, as follows:
- Hello AILA "AILA," an all-in-one HR automation platform that integrates all human resource and organizational management functions into a single intelligent system, won the Best of Bitkub AI award.
- Big Bang An intelligent document analytics platform that can transform ideas into fully structured documents in seconds, winning the Best of Innovation award.
- Bitkub Efficio An AI platform that transforms scattered operational data into actionable insights, winning the Best of Feasibility award.
- Recovery Case Auto Log A real-time, AI-powered blockchain transaction analytics system for faster and sharper decision-making, winning the Best of Business Impact award.
- Bitkub Coin Slayer A touch-based arcade game where players learn about various cryptocurrencies and complete missions to earn points. This game is currently developing into a play-to-earn model and won the Best of Scalability award.
All of these projects also had the opportunity to be presented at The Next Humans Stage within BITKUB SUMMIT 2025, clearly reflecting that when organizations create a “Healthy to Learn” ecosystem, employees can innovate smart ways of working and become true technology drivers.
The success of the first KUBERNATOR model is just the beginning. In 2569, Bitkub Group plans to continue the project with the next KUBERNATOR model, with a clear goal of expanding learning to include all employees in the organization, regardless of their team, role, or technological background. Everyone will be able to participate in this program because AI can significantly increase productivity and is already transforming the way we work in the modern era.
Mr. Nitiwat Maneesin, Chief Executive Officer for Product and Technology, Bitkub Online Co., Ltd. They said that within the Technology and Product teams, they view Agentic AI not just as a trend, but as a fundamental shift in the way we work. AI coding agents have now become a part of the daily lives of software engineers.
The interesting point isn't about the percentage of AI used, but rather the percentage that remains unused. 2568 was a very productive year for our Tech team, allowing us to launch numerous new products, including the revamped Bitkub Application, Brokerage Trading Pairs, and Bitkub Privilege, without needing to expand the team. This is the power of AI in enabling the team to work at peak efficiency and focus on creating true value and innovation.
Bitkub Group believes that preparing for AI is everyone's responsibility within an organization, not just the task of one team. When an organization can truly develop the capabilities of its employees to embrace change, that is the power that will strengthen the organization and drive it towards a secure future. Bitkub Group hopes that the AI Learning Organization concept will inspire organizations across the country to apply it, collectively driving Thailand's sustainable growth on the global stage.
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