Intara Insurance plans its strategy for 2569, focusing on a Data-Digital First approach to build a high-quality portfolio.

Intara Insurance announces its direction for 2569, driven by technology and data analytics to enhance the efficiency of underwriting and claims processes, develop customer experience through a comprehensive digital platform, and expand its partner network.

Ms. Sirinthip Chotithammaporn, Managing Director, Intara Insurance Public Company Limited. IN-SURE, one of the core business lines of Thai Group Holdings Public Company Limited, revealed that:

By 2569, Intara Insurance will systematically digitize its operations, leveraging technology and data management to support strategic planning and decision-making, and enhance the efficiency of core insurance business processes. This aims to improve portfolio quality and risk management, support expanding business growth opportunities, and develop innovative insurance services and products that meet customer needs and create satisfaction at every touchpoint.

The company will drive its organization forward with digital and data, streamlining work processes for greater agility and precision. It will develop digital platforms for both sales and service channels to enhance customer value and experience. Simultaneously, it will strengthen its partnerships to provide customers with greater access to its products through diverse channels.

In terms of service quality development, the company focuses on building lasting relationships with customers. This will be achieved by developing a digital platform that seamlessly integrates information and services, from sales and underwriting to claims management. This aims to increase convenience, speed, and continuity of service, addressing the rapidly changing consumer behavior in the digital age.

Ms. Sirinthip assumed the position of Managing Director of Intara Insurance effective October 1, 2568. She possesses extensive experience in the insurance and Insurtech businesses both domestically and regionally, and will play a key role in driving the organization towards a data-driven approach, strengthening the company's long-term capabilities.

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