KISS is poised to expand into 8 countries, aiming to increase its international revenue to 20%.

The company reported its 68 financial results, with revenue exceeding 1,200 billion baht and net profit growing against the economic trend to 165 million baht. The Rojukiss brand maintained its leading position in the facial mask market with an 18% market share. The company is accelerating its sunscreen and cleansing product lines and adjusting its distribution channel model to focus on direct sales to consumers (sell-out), aiming for strong growth in both modern trade and e-commerce.

27 February 2569 – Rojukis International Public Company Limited or KISS A leader in innovative beauty and health products. Announcing our 2568 operating results with total revenue of 1,207 million baht and net profit of 165 million baht, representing a 3% increase compared to the previous year (YoY). Particularly in the fourth quarter, a peak trading season, the company achieved outstanding net profit growth of 28%, reflecting efficient cost management and portfolio adjustments that precisely met market demands.

A key positive factor driving growth last year stemmed from the strength of the skincare product line, particularly the flagship brand Rojukiss, which saw an 11% increase in revenue from expanding into the facial cleanser and sunscreen segments, considered high-value market segments with continuous growth. Furthermore, the company was able to increase its market share in the facial mask product category to 18.0% from 14.9% the previous year, reinforcing its strong leadership position in that product group.

Restructuring sales and improving profitability.

In terms of distribution channels, KISS has achieved remarkable success in the general trade segment, growing by 31%, while international markets experienced a dramatic 418% expansion. For modern trade and e-commerce channels, despite reduced sell-in inventory management, actual sales from physical stores (sell-out) remained strong at 20% and 35%, respectively.

Mr. Corrado Jaquinto, Chief Executive Officer, Rojukiss International Public Company Limited The company revealed its confidence in the improved and more stable business fundamentals compared to last year, which will be a crucial foundation for expansion next year.

“We are very pleased with the significant progress made in strengthening the company's fundamentals and achieving performance that meets or exceeds expectations.” Corrado Jaquinto

Roadmap for 2569: Upgrading to a regional brand.

For its strategic plan in 2569, KISS is preparing to aggressively expand into international markets, aiming to cover 8 countries by the end of the year, in addition to its current presence in Vietnam, Laos, Myanmar, and Nepal.

The company has defined its operations through three main models. This includes direct distribution in strategically high-potential markets such as India and Indonesia, distributor-led distribution in other Asian markets, and a wholesaler model to expand product reach globally.

The company's short-term goal is to increase the proportion of revenue from overseas to 8% by 2569, and its long-term target is to push that proportion to 20% of total revenue by 2573 in order to diversify risk from the domestic economic situation and create a new S-curve for the organization.

Amidst the challenges of rising production costs and advertising budgets, KISS is focusing on improving gross profit margins through economies of scale and systematic supply chain management, while also preparing to launch new, innovative products to maintain satisfactory profitability levels.

“In 2569, the company will continue to focus on driving sales to consumers for its core domestic business, while expanding into new product lines and international markets to maintain sustainable profitability.” Corrado Jaquinto

With strong financial liquidity and a clear market expansion plan, KISS is confident it can generate worthwhile returns for shareholders while elevating Thai beauty brands to international recognition within the planned timeframe.

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