Gold prices opened flat today, with the retail price of gold ornaments at 69,800 baht, facing pressure from interest rate hikes.

Gold prices today (March 27th) opened unchanged from yesterday's closing price. The selling price of gold ornaments remains at 69,800.00 baht per baht of gold.

On March 27, 2026, as announced by the Gold Traders Association, the price of gold (96.5% purity) for today opened at 9:02 AM. For the domestic gold market, the price decreased by 50 baht per baht of gold compared to yesterday's closing price.

The selling price of gold ornaments is 69,800.00 baht per baht of gold, while the buying price is 67,416.52 baht per baht of gold.

For gold bars, they sold at 69,000.00 baht/baht of gold and bought at 68,800.00 baht/baht of gold. The gold spot was at 4,429.00 dollars per ounce.

Mr. Poon Panichpibul, Money and Capital Market Strategist at Krungthai GLOBAL MARKETS, Krungthai Bank, revealed that regarding gold prices, even though the overall atmosphere in the financial markets is risk-averse,

However, concerns about the potentially prolonged situation in the Middle East, which could lead major central banks to adopt tighter monetary policies, pressured gold prices (COMEX gold futures for June 2026 delivery) to fall slightly. However, buy-on-dip buying helped propel gold prices back up and stabilize above $4,400 per ounce.

Gold plummets! Strong dollar and rising oil prices weigh on the market. Watch for a ceasefire with Iran.

Gold prices fell sharply, driven by a stronger dollar and higher oil prices, fueling inflationary pressures. Meanwhile, markets are assessing the possibility of a ceasefire with Iran amid uncertainty.

March 27, 2026, 03:03 AM. CNBC reported that gold prices fell on Thursday, pressured by a stronger dollar and higher oil prices. These factors fueled continued inflation concerns and fueled expectations of continued high interest rates, while market participants assessed the possibility of a ceasefire in the Middle East.

Spot gold prices fell 2.7% to $4,384.38 per ounce, while U.S. gold futures for April delivery closed down 3.9% at $4,376.3.

The US dollar strengthened slightly, making gold, which is priced in dollars, more expensive for holders of other currencies.

Jim Wykov, a senior analyst at Kitco Metals, said that gold prices are being pressured by concerns about higher interest rates and inflation.

“If the conflict continues, gold prices could fall below $4,000, while a ceasefire and hopes for interest rate cuts could push prices back up closer to $5,000,” he said.

While gold serves as a hedge against uncertainty and inflation, it tends to lose its appeal in high-interest rate environments because the increased returns raise the opportunity cost of holding it.

Oil prices rose on the prospect of a prolonged conflict in the Middle East, fueling concerns about further supply disruptions. Higher energy prices could further increase inflationary pressure in various economies.

A U.S. proposal to end the nearly four-week conflict has been described by senior Iranian officials as "biased and unfair," according to Reuters.

Meanwhile, U.S. President Donald Trump said Iran had allowed 10 oil tankers to pass through the Strait of Hormuz, which appeared to be a sign of sincerity in the negotiations.

Gold prices have fallen by approximately 17% since the conflict between the US, Israel, and Iran began on February 28.

Analysts from Intesa Sanpaolo stated in their quarterly report that speculative trading in the past quarter has diminished the ability of gold and silver to effectively function as safe-haven assets, at least in the short term. The demand for liquidity fueled selling pressure on both metals during the initial weeks of the conflict.

In terms of economic data, the number of initial jobless claims in the United States increased slightly last week, indicating that the labor market remains stable and allowing the Federal Reserve to keep interest rates unchanged while monitoring inflation risks related to war.

For other precious metals, the spot price of silver fell 5% to $67.71, platinum fell 4.2% to $1,839.67, and palladium fell 5% to $1,352.82.

References: cnbc.com , Gold Traders Association.

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