Krungsri Bank partners with VitalLife to create a “Health & Wealth Ecosystem,” elevating the definition of wealth towards sustainable well-being.

Krungsri Ayutthaya Bank announces a long-term strategic partnership (A frontier strategic partnership has been formed with VitalLife, an international health promotion center within the Bumrungrad Hospital network, to jointly develop a “Health & Wealth Ecosystem” under the concept of “Health is the New Wealth,” aiming to integrate financial and health services holistically.

This collaboration reflects a redefined perspective. "Wealth" From financial wealth to... "Sustainable well-being" This encompasses quality of life and long-term life expectancy, aligning with megatrends in wellness, including the growth of health tourism, the behavior of new generation consumers, and government policies that promote Thailand as a global health hub.

Mr. Hiroshi Kurihara, Chief Strategy and Planning Officer, Bank of Ayutthaya (Krungsri). It was revealed that the role of financial institutions today must expand from managing money to supporting holistic quality of life. Krungsri aims to develop financial solutions that are linked to lifestyles, and when combined with VitalLife's expertise in personalized wellness, it will help customers plan their lives, both financially and health, in a flexible and effective way.

Asst. Prof. Dr. Polkrit Teekhakeerikul Chief Executive Officer of VitalLife The statement indicated that this collaboration extends wellness services from a personalized level to a “life ecosystem” that connects health, technology, and financial infrastructure to promote preventive and long-term healthcare.

The framework for cooperation will cover the joint development of innovative health-related financial products, digital healthcare service platforms, and customer relationship management (CRM) systems, with the goal of making healthcare an integral part of financial planning and accessible in daily life.

This collaboration between Krungsri and VitalLife marks another significant step for the Thai financial sector in integrating "finance + health" to create long-term added value and support Thailand's ambition to become a world-class wellness hub.