IMPACT Growth REIT plays the Green Value Chain game, transforming environmental costs into profits, reinforcing its leadership in Thailand's MICE (Meetings, Incentives, Conferences, and Exhibitions) market.
IMPACT Growth REIT plays the Green Value Chain game, transforming environmental costs into profits, reinforcing its leadership in Thailand's MICE (Meetings, Incentives, Conferences, and Exhibitions) sector and showcasing energy savings exceeding targets, reducing expenses by over 5.46 million baht.
Amidst the recovery of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry and intensifying regional competition, the determining factor for business operators is not limited to the size of the venue or the ability to handle large-scale events. Instead, "sustainability" has become a key strategy shaping long-term growth, especially among international clients who place significant importance on ESG (Environmental, Social, and Governance) factors.
IMPACT Growth REIT, as the leading integrated convention and exhibition center real estate investment trust in Thailand, is driving its organization forward with the "Green Value Chain" concept. This approach not only aims to reduce environmental impact but also enhances operational efficiency across the entire system to create added value for unit holders, customers, the community, and society in the long term. It views "sustainability" as more than a cost, but as a "business opportunity" that can be translated into tangible economic results.
Ms. Wanpen Mungpiansakul, Managing Director of RMI Company Limited, as the Trust Manager. IMPACT Growth REIT It was revealed that this approach is reflected in the energy management performance in 2568, resulting from integrated energy management with policies and operational frameworks across all areas of IMPACT Growth REIT.
The project encompasses IMPACT Arena, IMPACT Challenger, IMPACT Exhibition Center, and IMPACT Forum, serving as a convention and exhibition center, concert venue, festival and international event hub, capable of hosting an average of approximately 1,000 events per year. In the past (January – December 2025), it achieved a real energy reduction of 4.58%, exceeding the target of 4%.
This initiative generates total cost savings of over 5.46 million baht by reducing electricity consumption by 1,293,068 kilowatt-hours, reflecting efficient asset management and the upgrading of the convention center's operational standards to an international level.
In the environmental dimension, these results also create a tangible impact, equivalent to reducing energy consumption in over 3,860 households and reducing greenhouse gas emissions by 841,787 kilograms of carbon dioxide equivalent (kgCO₂e), reflecting a balanced and concrete integration of business efficiency with environmental responsibility.
Interestingly, IMPACT Growth REIT doesn't view energy management as just a one-off project, but as part of a new value chain design for the MICE (Meetings, Incentives, Conferences, and Exhibitions) business. It connects infrastructure, operations, and customer experience, serving as a key mechanism to enhance efficiency and build trust with both domestic and international event organizers.
Meanwhile, global market trends clearly reflect that international event organizers are increasingly prioritizing venues that can manage energy efficiently and reduce their carbon footprint. As a result, convention centers with ESG readiness are becoming a top choice for world-class events, presenting a significant opportunity for IMPACT Growth REIT to enhance its competitiveness and expand its international customer base.
Ms. Wanpen further stated that, in the bigger picture of IMPACT Exhibition Management Co., Ltd. (IMPACT), which is the property manager of the trust. Muang Thong Thani continues to develop its infrastructure and ecosystem to support the growth of the MICE (Meetings, Incentives, Conferences, and Exhibitions) and world-class events industry. This includes improving transportation connectivity, developing the surrounding area, and enhancing the user experience through the integration of modern technology and facilities. The goal is to become a comprehensive Regional Event Hub capable of hosting international events.
Integrating assets under management with sustainability concepts allows IMPACT Growth REIT not only to create a cost advantage but also to enhance the overall competitiveness of the industry, especially in an era where ESG has become a key criterion in customer decision-making. This reflects a business vision focused on balancing "economic growth" and "environmental responsibility."
