Agoda reveals Thai trends for 69: "Pets and high flexibility" lead the way, breaking the record for being the only Asian country to experience this.

Big data analysis reveals that lifestyle-based accommodation choices top the list, accounting for 19% of searches. Thailand is the only Asian country where pet-friendly accommodation searches are in the top 10, reflecting the value placed on pets as family members. Convenience of food and booking flexibility remain key factors, with filters like "free cancellation" and "flexible payment" reaching 5%.

พฤษภาคม 6 2569 Agoda A global digital travel platform has released a report analyzing the accommodation search behavior of Thai travelers in 2569, revealing a significant structural change. Consumers are increasingly prioritizing quality experiences that cater to their individual lifestyles. The data indicates that... "Type of accommodation" It has become the most used filter, accounting for 19% of all searches, reinforcing the fact that choosing accommodation that meets specific needs is key to modern travel planning.

Reliability and quality continue to play a significant role in purchasing decisions. Filtering accommodations with review scores of 8 or higher accounts for 9% of all filter usage, reflecting travelers' desire for verified experiences from real guests before making a decision. Meanwhile, basic conveniences such as breakfast remain a key element, with Thai travelers demanding it at a high rate of 13%, significantly higher than the Asian regional average of 12%.

A key statistical difference is the popularity of pet-friendly accommodations, which ranked among the top 10 most used filters in Thailand, accounting for 2% of searches. This option was not popular in other Asian countries. Similarly, Thailand was the only country in the region where eco-friendly accommodations were among the most popular searches.

In terms of financial security and flexibility, Thai travelers place greater importance on more flexible booking conditions. "Free cancellation" and "flexible payment options" each accounted for 5% of searches. This indicates that amidst travel uncertainty, consumers are more willing to choose accommodations that offer easier refunds or plan changes. Furthermore, supporting factors for travel include... "Parking lot" (4 percent) and "Location" (2 percent) is also a key variable reflecting the growth of private car travel.

Ms. Arkporn Rodkhong, Country Director for Thailand and Indochina at Agoda, commented on the market trends, stating, “By 2569, Thai travelers will place greater importance on the travel experience in trip planning. They will not only focus on finding accommodation but will also prioritize curating travel experiences that reflect their lifestyle.”

Furthermore, the report highlighted business opportunities for accommodation providers, stating, "Desired preferences such as culinary experiences, pet-friendly travel, and increased flexibility are creating new opportunities for accommodation providers to cater to the specific needs of travelers."

These behaviors indicate that the tourism industry in 2569 is moving towards an era of inclusive experiences, where pets are considered full members of the family. This necessitates accommodation providers adapting by upgrading amenities beyond standard levels, such as adding pet-friendly common areas, developing flexible booking features, and emphasizing high-quality service guaranteed by positive reviews, in order to gain a competitive advantage in a market where consumers have diverse choices and increasingly specific needs.

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