Krungsri showcases the use of AI to "read minds" and target families, providing solutions for their financial needs.

Krungsri presented Krungsri The COACH, a showcase of “Smart Finance with AI,” at Money Expo 2026, highlighting solutions for modern families. The presentation emphasized the use of advanced AI to analyze family customer behavior in depth, revealing that the AI ​​can even detect the arrival of a new family member through purchases of diapers or baby products, providing timely advice and products tailored to real-life needs.

9 May 2569 Krungsri brings Krungsri The COACH to the seminar stage at Money Expo 2026 Bangkok. The special topic “Smart Finance with AI: Designed for you and your family” featured Tuly Rojnseri, Chief Data and Analytics Officer, Krungsri Bank Public Company Limited; Yaowaluk Janyapornpong, Assistant Managing Director, Retail Banking Group, Krungsri Bank Public Company Limited; and Kamolwan Imrithaijaroenchok, Assistant Managing Director, Retail Deposit and Fee Products Group, Krungsri Bank Public Company Limited.

Tul Rojseri Krungsri Bank revealed that it focuses on building a data foundation and AI technology to enhance back-office operations that directly impact customers. This includes improving efficiency by using AI to appraise properties, such as condominiums, instead of having people physically visit the property. This allows for results within minutes, providing customers with faster appraisal processing and saving the bank costs.

At the same time, AI is used to calculate the optimal amount of cash to replenish in over 6,000 ATMs nationwide, based on spending patterns in each area. This prevents excessive cash from remaining in ATMs, thus avoiding opportunities for other beneficial uses. Furthermore, AI is used to design vehicle routing for cash transport, aiming to reduce environmental impact (ESG).

“AI uses real-time behavioral detection to monitor fake accounts and fraudulent activities, focusing on stopping transactions as quickly as possible to increase the chances of customers getting their money back. The system is in place to collect customer data in all aspects, such as personal information, products used, and transaction behavior, so that the bank truly understands the identity and behavior of each customer.”

side Yaowaluck Janyapornphong (Coach Penny) This discusses how AI can interpret data to create better customer experiences and tailored solutions for families. AI can help analyze behavior in depth, studying spending patterns such as scanning purchases or making credit card payments—whether in full or in installments—to understand customers' financial attitudes and lifestyles.

This includes personalization, using AI to help determine the optimal time for communication, such as sending emails during the times when each customer is most likely to open them, so that information and promotions reach customers at the right place and at the right time.

"AI can analyze whether customers are expecting a new family member by purchasing diapers or baby products in supermarkets, and provide recommendations for groups that need to care for both children and parents. These recommendations focus on managing higher expenses and planning for savings for the child's future, as well as saving for one's own retirement, so as not to become a burden to the child in the future."

Kamolwan Imrithaijaroenchok (Coach Ple) It is said that AI can be used to help design products and benefits that address the pain points of families, such as saving and protecting their children's future. This could start with a 24-month tax-free deposit account, recommended for parents who want to save money regularly for their children. Starting at 500-25,000 baht per month, it offers a high interest rate of up to 1.7%, compared to only 0.25% in typical savings accounts – a difference of almost six times – and it's tax-free.

20-year life insurance with "Payor Protection" is a plan that provides coverage until your child completes their education. Its key feature is that if the premium payer (father or mother) unexpectedly passes away, the policy will continue without further premium payments, ensuring the child has the funds for their education.

Or consider travel and health solutions, such as car insurance that includes coverage for common illnesses. When renewing your car insurance with Krungsri, you'll receive additional coverage for 5 common illnesses, including influenza, dengue fever, appendicitis, and food poisoning, taking care of both your car and your family. And for families who need to travel or have a backup car in case of breakdowns, there are car rental deals starting from just 600 baht for convenient pick-up and drop-off of children.

In essence, retirement planning is about saving early to become wealthier. Purchasing RMFs shouldn't wait until age 50, but should begin as early as possible to harness the power of compound interest. The main goal is to have sufficient funds after retirement without burdening your children and grandchildren, which is a crucial objective in building long-term family financial security.

Meanwhile, the AI ​​system detects suspicious behavior in real-time to prevent fraud and bot accounts. If you encounter any problems, it is recommended to contact the hotline 1441 (AOC) immediately. Or, for free consultation, use the Plan Your Money personal financial advisor service at 02-296-5959 to create a personalized financial plan without any cost and without worrying about being pressured into buying insurance.