Land prices in Ratchaphruek surged to 180,000 baht, driven by the 'New CBD on the western side', as developers of low-rise properties signaled their intention to expand their portfolios to capture the purchasing power of the expanding city.

The low-rise real estate market in Bangkok's western district continues to grow, benefiting from improved transportation networks connecting the central business district of Sathorn-Silom. Land prices have risen to 120,000 – 180,000 baht per square wa, particularly in areas outside the BTS Skytrain lines and near large shopping malls. Britannia is launching eight projects priced from 4.99 to 60 million baht, targeting young families and executives, with a sales target of 5 billion baht.

May 30, 2569 – An overview of the real estate market and urban expansion in Bangkok and its surrounding areas shows a significant distribution, particularly in the western zone of Bangkok, which directly benefits from the development of transportation infrastructure, including rail systems and major roads.

This growth has resulted in convenient and rapid access to the inner Central Business District (CBD) of Sathorn and Silom via a network of major roads including Ratchaphruek Road, Kanchanaphisek Road, Rattanathibet Road, Nakhon In Road, and Rama V Road.

Combined with the Srirach Expressway and various mass transit systems, including the MRT Purple Line, MRT Blue Line, BTS Green Line, and the future Light Red Line project, this area has seen significant development in amenities such as shopping malls, international schools, and hospitals, transforming it into a key destination in Bangkok.

Land prices soar to over 1.8 baht per square wa, driven by prime locations in the 'New CBD on the west coast'.

The city's connectivity has made the low-rise residential property industry in this area one of the most sought-after locations in the market, elevating its status to that of a "New West CBD" catering to both homebuyers and investors.

Increased demand has led to a continuous rise in land prices in the area over the past several years, with the following transaction details:

• Land plots adjacent to main roads and near BTS/MRT stations are currently trading at 120,000 – 180,000 baht per square wa.
• Land within the soi (side street): The average asking price is 85,000 baht per square wah.

The primary consumer behavior in this location consists of young families aged 30-45, executives, business owners, and extended families who prioritize an environment conducive to long-term well-being and seek value in terms of spacious living areas compared to the limitations of inner-city living.

Britannia's multi-billion baht portfolio diversification strategy.

Due to its growth in this strategic location. Britannia Public Company Limited or BRI They have employed a diversified portfolio of low-rise residential projects in the British style to capture purchasing power. Currently, they have developed a total of 8 projects in this area, with a total project value exceeding 10,000 billion baht. The price range covers levels from 4.99 million baht to 60 million baht, targeting all consumer segments, from first-jobbers and young families to the high-end market.

Mr. Kris Techasamma, Chief Executive Officer, Britania Public Company Limited. Assessing the potential of the area and the company's direction, the statement read: "The company has continuously developed projects due to the high potential of the location, in terms of transportation, purchasing power, and the quality of life for residents. We saw opportunities from the early stages of market growth. Britannia remains confident in the potential of the area and is ready to move forward with the development of quality projects to support the future growth of the residential market in western Bangkok."

In addition, the company announced its business plan for 2026 under the concept of “Crafted for Better Living,” driving the organization through four main strategies: Britania Investment Property, Britania Wellness Residence, Britania Community, and Britania Care Service. The financial targets for this year are as follows:

• Sales target (Presale): 5,000 billion baht
• Target for property transfers: 4,000 billion baht.
• Total revenue target: 3,400 million baht.

Unveiling a multi-billion baht portfolio of 8 projects under 3 main brands, catering to the well-being of all generations.

In terms of product management. Mr. Naphat Buranapongsak, Co-Chief Executive Officer, Britania Public Company Limited. The company revealed that its strength lies in designing spaces that accommodate multi-generational lifestyles and providing amenities to promote well-being. Currently, the portfolio comprises 8 projects with a total value of over 10,000 billion baht, divided into price levels and designs under 3 main brands based on customer base as follows:

1. Luxury home brands (prices starting from 35 – 60 million baht)

• Belgravia Exclusive Ratchaphruek-Rama 5: Luxury private residences emphasizing high levels of privacy, with only 35 units available.

2. Grand Britannia brand group (prices starting from 7.99 – 18 million baht)

• Grand Britannia Ratchaphruek-Rama 5: Detached houses on a main road connecting to the Sathorn and Chatuchak areas. Features include 3 bedrooms, 3 bathrooms, and 2 parking spaces.
• Grand Britannia Nonthaburi Station: Twin houses in the heart of Rattanathibet Road, 3 minutes from the BTS station. Features 4 bedrooms, 4 bathrooms, and 2 parking spaces.
• Grand Britannia Ratchaphruek-Chaengwattana: Detached houses on the main Chaiyaphruek Road, featuring 4 bedrooms, 5 bathrooms, and 3 parking spaces.

3. Britania brand group (prices starting from 4.99 – 10.9 million baht)

• Britania Westgate: Detached houses located near Central Westgate shopping mall and MRT Khlong Bang Phai station. Features 4 bedrooms, 5 bathrooms, and 3 parking spaces.
• Britannia Tiwanon-Ratchaphruek: A private community project featuring 122 single-family and semi-detached houses, each with 4 bedrooms, 4 bathrooms, and 2 parking spaces.
• Britania Ratchaphruek 345: A twin-house and detached house project emphasizing privacy, with 111 units.
• Britania Ratchaphruek-Kanchanaphisek: 2-story detached and semi-detached houses with 3-4 bedrooms, 3-4 bathrooms, and 2-3 parking spaces.

Furthermore, to stimulate the market and alleviate the burden on consumers during the current economic situation, the company has launched a sales promotion campaign for Britannia and Grand Britannia brands in the Rama 5 – Nonthaburi area with a special offer of "Live for Free for 3 Years, No Payments, No Installments," coupled with waivers of common area fees, water, electricity, and internet fees, subject to specified conditions, in order to attract real demand in this expanding area.

“BRITANIA's main customer base in the Ratchaphruek area consists of young families aged 30-45, executives and business owners, move-up buyers looking for expanded living space, and families seeking homes close to the city but with larger living spaces than in the CBD. Most customers prioritize convenient city access, project quality, a suitable environment for long-term living, and value for money in terms of living space compared to prime city locations.”

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