True Business is sparking a Smart Energy trend in the AI era, tracking unseen energy waste.
True Business unveils its "Connectivity is the New Energy" strategy, integrating intelligent networks and connecting AI and IoT to overcome the energy cost crisis for Thai households and SMEs.
Bangkok, June 5, 2569 – Amidst the volatile global situation and the uncontrollable climate crisis, one unavoidable burden on Thais' cost of living is the rising electricity bill. Insights from True Business reveal key statistics showing that household electricity bills have increased by 38% year-on-year. Thais are bearing an average increase of approximately 8,000 baht per household per year, making it the number one concern for consumers.
While SMEs face significant challenges, rising electricity costs may not be solely due to energy prices. There's also "invisible waste" lurking in homes, buildings, and SME businesses, becoming a silent cost that exacerbates the cost of living and suppresses the competitiveness of Thai businesses. This can result in a profit margin reduction of up to 70%.
Dr. Teeradet Damrongplassit, Chief Corporate Business Officer, True Corporation Public Company Limited. It presented a strategic perspective. “Connectivity is the New Energy.: When the signal is a new energy that connects... "IoT and AI for Thai people" The Life x Energy 2026: Life and Energy event, organized by TNN Earth, highlighted the role of intelligent networks connected to AI and IoT technologies, the Smart Energy revolution in the AI era, and revealed the potential of connectivity as a key mechanism to overcome the energy crisis. This involves intelligent energy management to recover costs for Thai people, businesses, and Thailand as a whole.
The Chief Enterprise Officer of True Corporation offered the following perspective: A significant portion of energy costs impacts not only from uncontrollable external factors but also from "invisible waste," accounting for 30-40%. These are embedded in both households and SME businesses. There are four main causes:
- Electrical devices left plugged in in standby mode at all times waste 12% of energy.
- Air conditioners that lack precise temperature control sensors result in approximately 9% energy waste.
- Electrical leakage from faulty or deteriorated equipment reduces efficiency, resulting in approximately 8% energy loss.
- Leaving lighting systems or electrical appliances switched on in unused areas results in approximately 6% energy wasted.
When these four factors combine, they result in enormous energy costs that impact household economies and unnecessarily hinder the competitiveness of Thai businesses due to higher energy costs.
Dr. Teeradet further explained that digital infrastructure and smart communication networks currently play a crucial role, serving as the foundation for connecting all technologies in the modern energy system. This enables households and businesses to control and manage energy efficiently and effectively. Smart Energy systems in the AI era can be achieved by connecting a three-stage technology architecture (3 Stacks of Smart Energy) as follows:
SENSEThe core principle is monitoring every unit of energy consumption. Leveraging the capabilities of True's 5G, fiber, and NB-IoT networks, which can connect all devices, including smart meters and AI Vision CCTV cameras, it enhances the ability to collect detailed data on electricity usage and consumption patterns in every area.
DECIDE: The application of artificial intelligence systems capable of thinking, analyzing, and making decisions automatically (AI Agents) helps collect and analyze energy usage in real-time through various technologies such as Sovereign AI Agents, Digital Twins, and Edge Cloud.
ACT: Transforming data insights into real control and cost reduction is achieved through digital technology that seamlessly predicts and automates device management, along with a display screen to monitor energy usage. This allows homeowners and offices to optimize energy usage for efficiency, cost-effectiveness, and savings.
True Business has demonstrated tangible results from collaborating with various sectors under the "Connectivity is the New Energy" strategy, showcasing success through numerous use cases that clearly demonstrate significant energy cost reductions, such as:
Smart home (Smart Home) This system helps reduce household electricity bills by 15-25% per month by integrating smart home systems. These include networked electric vehicle (EV) chargers that automatically manage charging times, prioritizing charging only during off-peak hours (when electricity rates are lowest). This is combined with efficient solar power utilization during peak hours and automatic power cuts for unused appliances.
Smart office/buildingSmart SME/Building) It covers case studies in various industries, such as retail, with over 1,000 stores already piloting the system. This has resulted in energy savings of up to 22% from controlling cooling, lighting, and air conditioning systems.
Food and beverage business (Food and Beverage / Restaurant) Installing smart sensors for predictive maintenance can reduce the risk of equipment breakdowns and decrease the likelihood of system downtime by up to 30%.
Office building (Office) Using sensors to monitor area usage helps reduce unnecessary energy consumption after business hours, resulting in a 28% reduction in operating expenses (OPEX).
Factories and industries (Factory & Industrial) High-speed connectivity enables intelligent manufacturing systems to automatically switch the operating hours of high-energy-consuming heavy machinery to off-peak periods, reducing specific energy consumption by 18% in kilowatt-hours per unit.
Dr. Teeradet emphasized that "Connectivity," in addition to being the foundation for the transformation of traditional businesses into Smart Businesses, with its modern technological components such as the Unified Dashboard—a screen displaying energy usage data that allows for real-time monitoring and verification—working in conjunction with Smart Source Switching and Automated Peak Shaving systems will further maximize efficiency in business organizations.
Furthermore, connectivity extends to the creation of smart cities, encompassing care and convenience for urban residents. Examples include leveraging network capabilities to power smart lighting systems, using 5G to manage traffic lights to reduce air pollution (traffic flow), upgrading public transportation networks, and implementing sensor systems to alert about waste and water leaks around the city.
“The goal of the Connectivity is the New Energy strategy is not just to reduce electricity bills, but True Business aims to leverage the potential of its network and connectivity to create a continuous and widespread positive impact in three dimensions: 1. Helping households reduce their cost of living without disrupting their daily lives; 2. Saving budgets for both government agencies and businesses by eliminating wasted energy, with the goal of Zero Utility Waste; and 3. Utilizing connectivity and digital capabilities to reduce greenhouse gas emissions, the root cause of global warming, with tangible indicators of carbon reduction.”
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