Stocks poised to benefit from JAS securing broadcasting rights for the 2026 FIFA World Cup.
Dao Securities highlights stocks poised to benefit from JAS securing broadcasting rights for the 2026 FIFA World Cup, expecting the beverage, tourism, and media sectors to reap significant profits.
Date: 11 June 2569 DAO Securities (Thailand) An analysis assessing the potential success of Jasmine International Public Company Limited (JAS) in securing the broadcasting rights for the 2026 FIFA World Cup in Thailand has been published. We have a positive view on this news and expect the stocks that will benefit the most are:
- Carabao Group Public Company Limited (CBG) (Recommendation: “Hold”, Target price: 40.00 baht)
- Osotspa Public Company Limited (OSP) (Recommendation: “Buy”, Target price: 19.00 baht)
- CentralPlaza Hotel Public Company Limited (CENTEL) - Recommend "Buy" with a target price of 37.00 baht.
- Sriranaphorn Marketing Public Company Limited (SNNP) recommends a “Hold” rating with a target price of 6.20 baht.
This DaO Securities has ranked the stocks that will benefit from these positive factors. Ranked from highest to lowest by industry group, as follows:
1. ICT Group
Jasmine International Public Company Limited (JAS) and Mono Next Public Company Limited (MONO) have the opportunity to share sub-licenses with other digital TV channels or partners for certain matches. In addition, JAS can generate revenue from advertising sales during the matches and various sponsorships, while MONO will benefit from an expected increase in subscribers.
Advanced Info Service Public Company Limited (ADVANC) and True Corporation Public Company Limited (TRUE) will benefit from the increased data usage due to many matches being played late into the night and into the morning, resulting in increased viewership via mobile phones and streaming.
2. Food & Beverage Group
Stocks that directly benefit from increased food and beverage consumption during the competitive period include:
Carabao Group Public Company Limited (CBG), Osotspa Public Company Limited (OSP), Srinanaporn Marketing Public Company Limited (SNNP), Sappe Public Company Limited (SAPPE), Ichitan Group Public Company Limited (ICHI)
3. Tourist groups
CentralPlaza Hotel Public Company Limited (CENTEL) (Recommendation: “Buy” / Target Price: 37.00 THB) benefits from the strong growth prospects of its food business, particularly the KFC brand, which accounts for 44% of its food revenue. Based on historical data from the FIFA World Cup in Q2 2561 and Q4 2565, the company's food business revenue showed outstanding growth, increasing by +10% YoY and +17% YoY, respectively.
4. Commerce Group
CP ALL Public Company Limited (CPALL) (Recommendation: “Buy” / Target Price: 63.00 baht) is expected to benefit from increased customer traffic and purchasing power in the Fast-Moving Consumer Goods (FMCG) sector during the World Cup football tournament.
5. Media Group (Media and Publishing)
Plan B Media Public Company Limited (PLANB) (Recommendation: “Buy” / Target Price: 5.50 baht) will benefit from the expected increase in advertising spending, particularly from FMCG companies that will increase their advertising budgets during this period to stimulate consumer spending.
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