OpenAI partners with Visa to enable AI-powered shopping and payments, paving the way for the era of AI-powered commerce.

The collaboration between OpenAI and Visa marks a significant step in bringing AI into the world of commerce and payments, enabling AI agents to search, compare, and conduct transactions on behalf of consumers with user approval.

June 11, 2569 at 12.45:XNUMX a.m. Bloomberg News reported that OpenAI and Visa Inc. have launched a new partnership that will enable artificial intelligence (AI) agents to conduct online transactions for goods and services on behalf of users. After obtaining permission from the account owner, this marks a significant step in the development of "Agent Commerce," or trading through AI agents.

Under this collaboration, Visa's payment system will be integrated into OpenAI's platform, enabling online merchants to directly accept transactions processed by AI agents. For example, users can instruct AI to pay bills, purchase consumer goods, or execute various online orders on their behalf, while still maintaining user approval and control.

Jack Forrestel, Chief Product and Strategy Officer at Visa. Visa stated that AI will transform commerce more profoundly than the internet or mobile technology has ever done, adding that it is focused on making AI-driven transactions secure, reliable, and seamless.

In addition to OpenAI, Visa has also announced partnerships with other AI technology companies such as Anthropic and Microsoft to develop AI solutions for payment systems, as part of its strategy to support the official commercial launch of its AI products this year.

Meanwhile, competitors in the payment industry such as Mastercard and PayPal are also developing and testing similar collaborations, reflecting the trend that AI is playing a significant role in the modern world of commerce and payments.

before Oliver Jenkin, President of Global Markets at Visa. It has been predicted that 2569 will be the year of "AI-Assisted Shopping," or shopping where AI helps make decisions. However, the full-fledged online shopping model through AI agents, which can search, compare, and order products on behalf of consumers, may take some time to become widespread.

Both companies also revealed that they will jointly develop more AI-powered payment solutions for businesses in the future, in order to expand the use of AI in finance and commerce even further.

refer : bloomberg.com

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