AIA+ is transforming its insurance business into a Health Tech Platform, leveraging AI to care for 5 million customers.

AIA Thailand is accelerating the transformation of its application. AIA+ From the service platform.life insurance to Digital Health Tech Platform Full-featured, integrated. AI Integrating health data and lifestyle services into a single system, aiming to care for over [number] users. 5 Millions of customers are ready to move forward with their strategy. ESG Transforming digital transactions into green power.

Dr. Christian Roland, Chief Strategy and Digital Officer, AIA Thailand revealed that AIA Thailand is undertaking a major transformation in its life insurance business by upgrading its application. “AIA+” From the service platform.life insuranceDigital transformation Digital Health Tech Platform It connects healthcare, finance, and lifestyle services into a single ecosystem, leveraging artificial intelligence (AI) and health data to create personalized user experiences under the mission of "Healthier, Longer, Better Lives," promoting better health, longer lifespans, and a higher quality of life sustainably.

Due to the rapid changes in consumer behavior, particularly access to services through digital channels, the role of businesses is significantly impacted.insuranceLife insurance in the future should not be limited to paying claims in the event of unforeseen circumstances, but should also be able to play a part in helping clients improve their quality of life every day.

Currently, AIA has over 5 million users on its digital platforms through the AIA+ and ALive applications, reflecting the digital transformation of the life insurance business. The company sees its investments in technology over the past several years as entering a critical phase in creating a seamless experience between insurance services, health care, and quality of life care.

For AIA+, the primary platform for policyholders, it goes beyond simply checking policy information or processing claims. It integrates preventative healthcare services, health behavior tracking, lifestyle benefits, and the AIA Vitality program in one place, helping customers manage both their health and insurance more conveniently.

While the ALive application is available to the general public, regardless of whether they are AIA customers, it focuses on promoting well-being in three dimensions: physical health, mental health, and financial health, through activities and digital tools that help motivate long-term self-care.

"AIA believes in the future of business.life insuranceAnd health will be driven by data. AI Increasingly, data from health trackers such as smartwatches or smart wearables will help systems analyze and provide more accurate personalized health recommendations. AI This will help people access healthcare information and services more easily, receive more personalized advice, and modify their behavior to reduce health risks from the outset."

Mr. Veerachai Chusakulporn, Assistant Director of Business Development and Strategy, AIA Thailand.

sideMr. Veerachai Chusakulporn, Assistant Director of Business Development and Strategy, AIA Thailand. It was revealed that in developing the AIA Plus application, the principle of Customer Centricity was adopted, putting the customer at the center, to ensure users have easy, convenient, fast, and real-time access to services. The goal is to become a super application, leveraging AI and data technology to create a seamless digital experience that enhances service delivery, making life and health insurance services more convenient and personalized for customers.

Currently, AIA+ and ALive have a combined total of approximately 5 million users. The user base on AIA+ comprises approximately 30-35% AIA Vitality members, 1% premium customers, 5-10% group insurance customers, and over 54% individual customers. In addition to policy services such as coverage checks, premium payments, claim tracking, and policy management, AIA+ also offers a variety of health features, including accumulating points from exercise to receive benefits and premium discounts, preliminary health assessments via facial recognition technology, and online doctor consultations (telemedicine).

Mr. Veerachai stated that for 2569, the company plans to upgrade AIA+ under the concept of "AIA+ Plus a Better Life for You" to better connect with the lifestyles of modern consumers. This will be further expanded through activities and collaborations with partners from various industries nationwide under the "AIA+ Plus a Better Life Across Thailand" campaign, which aims to bring knowledge about health and quality of life to people in every region.

Another important dimension of AIA+'s development is its support for sustainability goals, or ESG, by encouraging customers to transition from paper documents to digital services, particularly through the AIA+ Go Green project, which promotes the use of e-Receipts and e-Documents instead of paper documents.

As a result of the project's ongoing implementation over the past two years, more than 150,000 paper insurance policies have been converted to electronic formats, helping to preserve over 20,000 trees.

Meanwhile, the company also aims to reduce the use of paper insurance policies by an additional 100,000 policies by 2026 under the campaign. For every 10 policies that are switched to digital format, one tree will be planted, with a target of planting a total of 10,000 trees. This reflects the concept of transforming "digital transactions" into "green power" that creates tangible positive impacts on the environment.

"upgrading AIA+ This time, therefore, it's not just about developing a customer service application, but about laying the foundation for a digital health platform that connects health, technology, and sustainability, reflecting the transformation of the life insurance industry from a risk protection provider to a different role. "Health Partner" Standing by our customers at every stage of life, we are ready to drive the future of health for Thais through full digital technology."

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