Exploring travel trends for 2569: The 'Lisa Effect' boosts Traveloka bookings, propelling Udon Thani and Rayong to global star destinations.

Data clearly shows that pop culture has fueled a 10% growth in international tourism, with ASEAN tourists increasingly choosing secondary cities, a trend that has seen a over 30% increase. The Tourism Authority of Thailand (TAT) projects a maximum revenue of 5 billion baht, supporting its larger 3 trillion baht tourism economic growth roadmap. Domestic travel is showing strong growth of 25%, reflecting the changing behavior of younger generations who "consume media and then travel," breaking down traditional marketing barriers.

June 16, 2569, Bangkok – Thipaporn Duangmak, Country Manager for Thailand at Traveloka. Recent statistics from global travel platforms in 2569 reveal that celebrity endorsements can significantly boost interest in lesser-known landmarks and tourist attractions in Thailand.

The "Feel All the Feelings" advertising campaign, part of the Tourism Authority of Thailand's (TAT) Amazing Thailand initiative, featuring Lisa-Lalisa Manoban as the ambassador, not only generated buzz online but also directly stimulated increased searches and bookings for accommodations and travel tickets in the real economy.

This Traveloka platform It was found that C...The demand for domestic travel among Thais has grown by 25%, while the demand for travel to Thailand from international tourists has increased by 10%. This reflects the fact that inspiration from pop culture influencers has become a major factor in the travel decisions of modern travelers.

The Tourism Authority of Thailand (TAT) forecasts that this campaign will attract at least 5-10 million more foreign tourists to the country and generate revenue of approximately 250,000 to 500,000 million baht, which will be a key driver in achieving Thailand's target of reaching 3 trillion baht in total tourism revenue by 2569.

“This data signals that when compelling storytelling is combined with user-friendly travel platforms, travel inspiration can translate into real travel. We're seeing many travelers beginning to explore new experiences beyond their usual, popular destinations.” Ms. Thipaporn said:

Targeting Asian customers and attracting tourists from 10 nationalities – the ASEAN market is experiencing a 30% surge in growth.

Considering the market structure and nationalities of travelers generating the top 10 highest booking figures through Traveloka, it remains primarily driven by markets in the Asia and Oceania regions, including Indonesia, Vietnam, Malaysia, Singapore, Japan, the Philippines, China, Australia, South Korea, and Taiwan. This reflects the diverse target audience that Thailand has successfully captured.

Key points of interest from a business perspective. คือ The demand for accommodation in Thailand from tourists specifically from the Southeast Asian (ASEAN) region has grown by more than 30% compared to the previous year. The behavior of this group of travelers is shifting from concentrating in major tourist cities to exploring smaller cities and unique natural attractions, following in the footsteps of locations featured in advertising campaigns.

Unveiling the roadmap to 4 rising provinces: 'secondary cities, cultural hubs, and coastal areas' adapting to new demands.

Based on Traveloka's big data database, the locations and destinations in Thailand that benefited from the 'Lisa Effect,' resulting in a significant surge in search volume, have been categorized into four main tourism types:

• • The rising trend of secondary cities (Udon Thani Province) It has become a new landmark in Thai tourism, experiencing outstanding growth, especially the "Red Lotus Sea," a natural attraction that draws tourists from around the world to take boat trips and take photos amidst the fields of blooming pink lotus flowers during the winter season.
  • In-depth tourism and cultural trends (Chiang Mai Province) It is a very popular destination among international travelers seeking experiential travel that emphasizes simplicity, closeness to nature, and experiencing local life. Search queries for historical landmarks such as "Wat Chedi Luang Worawihan" have been steadily increasing.
  • Central Landmarks (Bangkok) Thailand continues to maintain its position as a global travel hub, with cultural attractions along the Chao Phraya River, such as Wat Arun Ratchawararam Ratchaworamahaviharn, firmly holding the top spot as the most searched location on the platform.
  • The trend of private coastal vacations (Rayong Province). The trend of seeking refuge from the hustle and bustle of tourism has rapidly increased the popularity of tranquil destinations like Koh Thalu among tourists seeking a private beach atmosphere.

The 'Lisa Effect' is transforming consumer behavior and leading to income distribution.

Statistics from this platform clearly reflect how the power of personality marketing can fundamentally change the behavior of modern consumers. Today's travelers are open and willing to explore new destinations beyond traditional tourist attractions, leading to greater income distribution to local businesses in smaller cities.

To accommodate the increasing demand and faster travel decision-making behavior of tourists, Traveloka is expanding its strategic collaborations with business partners, including leading airlines, accommodation providers, and tour operators in Thailand. This aims to improve systems and offer comprehensive travel products, simplifying the booking process for a convenient and seamless experience. The goal is to transform "inspiration" or media consumption by travelers worldwide into "actual trips," driving the growth of Thailand's tourism economy in line with the country's overall infrastructure goals.

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