Sansiri aggressively pursues affiliate marketing to attract young professionals and boost sales to over 200 million baht.

Sansiri highlights its Creator-Driven Trust model, driving sales to over 200 million baht. The company is also upgrading its employees to Insight Creators, expanding its creator network into major cities, and aiming for total digital sales exceeding 700 million baht this year. The strategy focuses on using "sincerity" and "authentic experiences" to win over modern consumers through content, rather than traditional advertising.

Creator-Driven Trust

July 1, 2569 Miss Sriumpai Rattanayoon, Chief Marketing Officer, Sansiri Public Company Limited. Revealing the success in driving digital marketing strategies through the model. “Sansiri Affiliate Program” This aligns with the direction of the e-commerce market in Thailand, which is growing at a high rate of approximately 20% per year. The current market is seen as entering the era of Creator-Driven Trust, where consumers, especially younger generations (Gen Y and Gen Z), trust information from "real experiences" of third parties more than traditional advertising. As a result, sales generated from this project last year exceeded 200 million baht.

Sri-Amphai discussed the approach to adapting to the Modern Direct Sale era, stating that for high-value real estate, switching to a strategy where creators share their real-life living experiences—including lifestyle, transportation, and environment—makes this in-depth information a crucial magnet for closing sales. Currently, the Sansiri Affiliate program has nearly 4,000 participants and pays commissions up to 1.5 million baht per contract, proving the potential of this model to transform supplementary income into a new career in the creator economy.

To maintain its growth momentum in 2569, Sansiri has expanded its collaborations to major cities nationwide, such as Phuket and Khon Kaen, to engage local creators in generating income from over 118 projects across the country. Additionally, it launched the “Insight Creator by SANSIRI Affiliate” campaign, leveraging the potential of Sansiri employees as “insiders” who possess the deepest understanding of the projects. This allows them to share their experiences through digital tools and e-learning, creating opportunities for sustainable supplementary income alongside their regular jobs.

In terms of business goals for 2569, Sansiri aims for total sales exceeding 700 million baht through e-commerce platforms, including Live Commerce and the Sansiri Affiliate Program. The company has developed modern sales support systems, such as a sales tracking dashboard, the use of AI technology for data analysis, and special campaigns through Sansiri 24 Online Booking and Shopee Affiliate, enabling independent entrepreneurs and creators to access and close sales seamlessly.

Recently, Sansiri held the “Creator Connect #2 by SANSIRI Affiliate” seminar to empower over 80 new creators with the tools of AI for 2026. The seminar focused on elevating their workflow from content creation to sales closing, aiming to raise the standards of Thai real estate marketers and keep pace with global trends. Sansiri believes that the combination of creators' creativity and the company's accurate data will be a key factor in achieving significant success in the real estate industry this year.

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