AirAsia is ready to operate direct international flights from Hua Hin Airport in accordance with government policy, and has been actively gathering feedback from the local area.

Thai AirAsia together with Tourism Authority of Thailand (TAT), Ministry of Tourism and Sports, Ministry of Transport. A consultation was held with over 60 tourism business operators in the Hua Hin and Cha-am areas to study the feasibility of opening international flight routes from Hua Hin Airport.Following a brainstorming session, key conclusions were reached. คือ

1. Direct international flight routes with opportunities and potential. These include direct flights from Hua Hin to Singapore, Taipei, Shanghai, and Kuala Lumpur.
2. The target tourist groups include: Family groups of 3-5 people and honeymoon couples.
3. Products and services that are expected to meet the needs of the target group include: Golf/water sports activities and wellness spa activities for relaxation.
4. Examples of collaborations we wish to support include:

• • Increasing benefits and incentives for airlines and tourism operators to attract tourists, including reduced fees at Hua Hin Airport.
  • Developing infrastructure and improving transportation links within and between cities.
  • Investment projects to create new tourist attractions in the area.
  • Proactive marketing efforts, in collaboration with the Tourism Authority of Thailand (TAT) overseas offices, will be undertaken to promote the flight route and Hua Hin city to a wider audience.

AirAsia will use the information received to further study and consider opening international routes in the future.

Mr. Pairach Porpattananangkoon, Chief Executive Officer of Thai AirAsia. It was stated that, following the government's push forward with policies to stimulate the economy and distribute income to the regions through upgrading transportation and tourism infrastructure, particularly the development of Hua Hin Airport to fully accommodate international flights, AirAsia is fully prepared to support this policy. Therefore, it participated in a consultation event with local businesses to gather in-depth information for considering the opening of new international flight routes.

“Currently, AirAsia operates four domestic flights per week on the Hua Hin-Chiang Mai route from Hua Hin Airport, and will increase this to daily direct flights in October. We are very pleased to be the first airline to study and reopen international routes, in line with the government's development plan. We are confident that Hua Hin will become a popular destination for the international market, as it caters to both mainstream and premium markets, offering unique health and sports tourism activities,” said Mr. Pairach.

This brainstorming session sought suggestions under four main themes: Right Destination: Which international direct flights have potential? Right Customer: Who is the target tourist group? Right Product: What products and services meet the target group's needs? Right Support: What kind of collaboration is needed? The feedback was positive from local businesses, who agreed to work together to promote Hua Hin, Cha-am, and the surrounding areas to become a sustainable regional tourism hub.