PRI expands into Phuket to capitalize on strong real estate growth, launching "Crown Residences" to manage luxury condominiums and boost recurring revenue.

Primo Service Solutions unveils its strategic plan to expand its comprehensive real estate services business into southern Thailand, targeting world-class tourist cities to capitalize on the high demand from both foreign and Thai buyers seeking investment opportunities for returns. The first project secured is "The Origin Kathu-Patong," aiming to boost its long-term revenue portfolio.

8 July 2569 – Ms. Supin Meechuchiep, Chief Executive Officer of Primo Service Solutions Public Company Limited (PRI). The company revealed that it has officially expanded its Property & Living Services Ecosystem into Phuket, recognizing Phuket's emerging status as a key hub for real estate investment and tourism in the region. This is reflected in the continuous growth of the premium residential market, driven by both Thai and international buyers seeking long-term income-generating assets.

This expansion into the southern market... PRI has sent its subsidiary, Crown Residence Company Limited หรือ Crown Residence A specialist in luxury property management has been tasked with managing the property juristic person for their first project, “The Origin Kathu-Patong.” They will implement building engineering systems, common area management plans, security systems, and digital technology to preserve the asset value for co-owners and investors.

This business move is part of PRI's core strategy to stabilize its accounting by increasing recurring revenue and expanding its customer base beyond existing partners, while simultaneously leveraging its service business model to target major tourist destinations and key economic hubs across the country.

“This expansion into Phuket is not just about increasing PRI's service area, but about bringing our Property & Living Services Ecosystem to one of Thailand's most promising real estate markets. We aim to create a new standard of property care that covers everything from pre-occupancy, during occupancy, asset management, and investment return generation.” Ms. Supin said:

on the side Ms. Chanida Meemoonthong, Deputy Managing Director, Living Services Division, Primo Service Solution Public Company Limited. Furthermore, the company's key strength for competing in the Phuket market is its integrated service network within a single business ecosystem. This allows it to comprehensively meet the needs and care of its target audience, from the purchasing stage and occupancy to rental and post-sale property management, which is crucial in creating long-term added value for real estate.

Currently, PRI's core business structure, which has been in operation for over 15 years, is divided into three main lines: the upstream business group, which provides pre-occupancy services such as project consulting and construction supervision, as well as engineering services.

Next is the midstream group, which focuses on residential management, covering the management of condominium and housing estate juristic persons at all levels, as well as office buildings and shopping malls; real estate buying, selling, and leasing services; and the development of residential technology, extending to non-life and life insurance agency businesses.

Finally, there is the downstream segment, which provides after-sales services for residential properties, handling interior design and decoration, turnkey projects, housekeeping and handyman services, and the sale of lifestyle home decor products. Expanding this entire service platform into Phuket is a significant milestone in driving the company towards becoming a leader in the country's real estate service ecosystem, as planned.

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