Bumrungrad enhances the care experience by presenting specially designed shawls reflecting the concept "Because Every Detail of Your Comfort Matters."

Bumrungrad Hospital is enhancing the patient care experience by providing a special designer shawl for 2569 to those undergoing health check-ups at the Health Screening Center on the 11th floor of Building A. The design incorporates an understanding of the details throughout the health check-up process, aiming to enhance comfort, confidence, and relaxation, while featuring a contemporary design that can be used in daily life.

This shawl wasn't created as a memento; rather, it's part of a caregiving experience design that prioritizes every touchpoint of the patient. Bumrungrad believes that a positive healthcare experience isn't solely dependent on medical standards, but also on attention to detail that makes patients feel comfortable from the very first step of their visit.

Bumrungrad places great importance on designing the patient experience at every touchpoint, from appointments and welcomes to the atmosphere during check-ups and details that enhance comfort and confidence throughout the health check-up process. The specially designed shawl is another example of putting this concept into practice.

This concept is reflected in “Because Every Detail of Your Comfort Matters,” which reinforces Bumrungrad’s caregiving philosophy that small details can make a meaningful difference to the caregiver’s experience.

Ms. Napat Paorohit, Chief Marketing Officer, Bumrungrad International Hospital They stated, “For Bumrungrad, healthcare doesn't just mean treating illnesses, but also caring for the emotional well-being of patients at every stage of their healthcare journey. We believe that small details can make a big difference. Therefore, the shawl is not just a souvenir, but a symbol of the care we intend to provide, so that patients feel comfortable and confident throughout their health check-up experience.”

“We intentionally designed the shawl to be practical for everyday use because we want Bumrungrad's care to not end when the health check-up is complete, but to remain a part of daily life and a cherished memory of the care experience you received from us.”

Bumrungrad Hospital is committed to developing healthcare and continuously raising medical standards so that preventive health checkups are more than just identifying risk factors for disease; they are the starting point for sustainable healthcare. This is achieved through designing an experience that considers the quality of treatment, comfort, and attentive care in every aspect for patients.

For more information, please contact the Health Checkup Center, 11th Floor, Building A (Clinic), Bumrungrad Hospital, Tel. 02 011 3193 (Hotline) or Tel. 02 066 8888 and 1378 (Contact Center).