Gold prices opened unchanged today, July 10th, with ornamental gold selling at 65,800 baht. Attention is focused on the Federal Reserve and the Middle East.

Gold price today (10 July) opened at a stable price from yesterday's closing price. Gold jewelry selling price at 65,800.00 baht/baht of gold.

On July 10, 2026, as announced by the Gold Traders Association, the price of gold (96.5% purity) for today opened at 9:01 AM. For the domestic gold trading market, today's gold price remained stable from yesterday's closing price.

By gold jewelry sold at a price of 65,800.00 baht/ baht of gold. The purchase price is 63,505.24 baht/gold baht.

For gold bars, they sold at 65,000.00 baht/baht of gold and bought at 64,800.00 baht/baht of gold. The gold spot was at 4,117.00 dollars per ounce.

Mr. Poon Panichphibun, money market strategist, Krungthai GLOBAL MARKETS, Krung Thai Bank It was revealed that, in terms of gold prices, reduced market concerns about the situation in the Middle East, supported by a decline in both the dollar and 10-year US Treasury yields, helped gold prices (COMEX gold futures for August 2026 delivery) gradually rebound and once again fluctuate above the $4,100 per ounce zone.

However, risk appetite in financial markets and a slight rebound in the dollar have limited the upward movement of gold prices.

Gold surged more than 1% after falling to a weekly low as investors watched for a potential Middle East conflict and the Federal Reserve's interest rate outlook.

Global gold prices surged more than 1% after speculative buying returned to the market following a week-long drop. Investors are closely monitoring tensions in the Middle East and the Federal Reserve's (Fed) interest rate policy outlook.

CNBC reported that gold prices rose more than 1% on Thursday, driven by speculative buying after falling to a one-week low, as investors continued to closely monitor developments in the Middle East.

Spot gold prices rose 1.1% to $4,122.15 per ounce after falling to their lowest level since July 1st in Wednesday's trading. Meanwhile, August gold futures climbed 1.3% to $4,134.10 per ounce.

Bob Haberkorn, Senior Market Strategist at StoneX, said that there is now speculative buying interest returning after yesterday's price decline, and in the short term, the main factor determining the direction of gold prices remains the policy of the U.S. Federal Reserve (Fed).

He added that if the Fed adopts a more accommodative interest rate policy, the prices of gold and silver are likely to rise. Conversely, if the Fed signals the need to further raise interest rates, both precious metals are likely to face downward pressure.

In terms of geopolitics, Iranian armed forces launched attacks on U.S. military infrastructure in neighboring Gulf countries after the U.S. launched attacks on Iran's southern coast and eastern provinces, putting pressure on the three-week-old ceasefire agreement.

Higher energy prices resulting from the war could fuel inflationary pressures and increase expectations that central banks will raise interest rates. While gold is often seen as a hedge against inflation, higher interest rates typically negatively impact gold, which doesn't yield interest returns, making interest-bearing assets more attractive.

Data from the CME FedWatch Tool indicates that investors currently give approximately a 64% probability that the Fed will raise interest rates at its September meeting.

The Federal Reserve's June meeting minutes showed that the policy-setting committee was increasingly concerned about inflation, with some members believing there was sufficient reason to raise interest rates before the Fed ultimately decided to keep them unchanged.

Meanwhile, investors will be monitoring inflation data next week, as well as testimony from Fed Chairman Kevin Warsh to Congress, for further signals about the direction of monetary policy.

In a report released Thursday, HSBC lowered its average gold price forecasts for 2569 and 2570 to $4,560 and $4,925 per ounce, respectively, from its previous forecasts of $4,864 and $5,000 per ounce.

For other precious metals, spot prices of silver rose 2.3% to $60.00 per ounce, platinum gained 3% to $1,625.83 per ounce, and palladium increased 3.3% to $1,254.28 per ounce.

Investment advice on gold this morning from YLG.

• Yesterday, the price consolidated but made a higher low above $4,022, dropping to $4,053 before bouncing back above $4,100. This suggests the consolidation phase is over. For today, we see resistance at $4,135. If the price cannot hold above this level, it may consolidate further. However, as long as the price doesn't fall below $4,053-4,022, momentum will remain strong. A break below $4,022 indicates the consolidation is not yet complete, with major support around $3,942.
• Investment strategy: Take profit if the price fails to hold above $4,135. If the price holds above $4,135, delay selling and consider selling at the next resistance level.
• Reopen a buy position if the price does not break below the support level of $4,053-4,022 (set a stop-loss if the price falls below $4,022).

refer : cnbc.com, gold trade association

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