Thais have a net worth of 22 trillion baht; banks are targeting the new generation of wealthy individuals.
Group assets Wealth in Thailand I will grow up to be... 22 trillion baht in Assets Under Management (AUM) in 2571, up from 19.3 trillion baht in 2569. Amidst the emergence of a new generation of wealthy individuals with differing investment behaviors, banks are adapting their strategies, including expanding their advisory services, embracing global investment opportunities, and utilizing technology. AI and personalized customer care are key drivers in seizing opportunities in the intensely growing wealth market.
