Seacon Square expands into the EEC (Eastern Economic Corridor), establishing a presence in Bang Saen and Chonburi to capture industrial purchasing power.

Seacon, a major home building company, is expanding its presence in the Eastern region to support the growth of industrial estates and infrastructure investment. Leveraging its strengths in prefabricated factory technology, it targets executives and landowners. The company anticipates continued growth in demand for premium homes over the next 3-5 years and is launching a campaign to stimulate real demand across five provinces, along with expanding its personalized design services.

July 21, 2569 Mr. Manu Trakulwattanakit, Managing Director of Seacon Company Limited It was revealed that the company is moving forward with its business expansion into the Eastern Economic Corridor (EEC) by launching... "Seacon Home Construction Center, Bang Saen - Chonburi" To meet the home building needs of customers in Chonburi, Rayong, Chachoengsao, Chanthaburi, and Trat provinces.

With the goal of achieving 100 million baht in sales in the area by the end of 2569, this move aligns with the strategy of expanding into regions with high growth potential, benefiting from industrial investment, infrastructure development, transportation systems, the U-Tapao airport development project, and seaports, which continuously attract management personnel and investors to the area.

The company assesses that Bang Saen is a central location that conveniently connects to key economic areas such as Si Racha, Amata City, Rayong, and Chachoengsao. This makes it ideal for reaching diverse target groups, including industrial park executives, business owners, investors, young professionals, and retirees seeking to build homes on their own land. Even with rising land and construction material costs, the demand for residential homes in the Eastern region remains strong.

“Today's consumers place greater importance on quality, reliability, and construction standards. Building a house is therefore a long-term investment. Seacon has developed construction systems, manufacturing technologies, and home designs to meet their needs in terms of usable space, quality, and energy efficiency.” Mr. Manu spoke about modern consumer behavior.

In terms of competitive strategy, Seacon highlights its strengths in innovative construction systems, the SEACON System, and the use of materials from its own prefabricated structure manufacturing plant. This ensures precision and quality control in construction, reduces project time, and addresses the long-term living trends prioritized by consumers in the Eastern region. This includes flexible living space designs that accommodate working from home, energy-efficient homes supporting solar rooftop installations, electric vehicle charging stations, and the concept of Universal Design for families with multi-generational members.

The company estimates that over the next 3-5 years, the custom home building market in the Eastern region will continue to be driven by urbanization and the growth of the high-income population. This will result in continued strong growth for mid-to-premium housing. Therefore, the company has introduced SEACON ID service to support customers who desire personalized home designs, coupled with promotional campaigns to stimulate purchasing decisions during the new center opening. These include discounts on booking fees, solar rooftop installation options, and support for bored pile foundations, subject to company terms and conditions.

“The Bangsaen-Chonburi home building center reflects Seacon’s commitment to growing alongside the development of the Eastern region. We aim to leverage our construction standards, technology, and extensive experience to create value for our customers, while continuously developing our products and services,” Mr. Manu concluded, summarizing the company’s operational direction.

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