The Home Builders Association indicates that Q2/69 remained stable despite soaring energy and material costs, and is accelerating efforts to strengthen the home insurance fund to restore confidence.

The Home Builders Association revealed that the market in the second quarter faced persistent negative factors, including rising energy prices and geopolitical pressures, accelerating cost pressures. The Consumer Protection Fund is raising standards to control the risk of project abandonment, hoping to boost purchasing power in the second half of the year. The association signals a shift towards provincial areas favoring reputable companies to prevent budget overruns and is preparing a large-scale roadshow to penetrate regional markets.

July 22, 2569 Mr. Anantakorn Amornwati, President of the Home Builders Association (HBA) It was revealed that the overall home construction market in the second quarter of 2026 remained in a state of... “Stabilised” Facing challenges from all sides, the negative factors most impacting consumer decisions include rising transportation costs driven by energy prices, increased construction material prices due to market mechanisms, and geopolitical conflicts abroad. These factors directly affect the current operating costs of businesses.

Given the situation, the association has advised entrepreneurs on proactive measures by encouraging the full adoption of Enterprise Resource Planning (ERP) technology for construction management. This allows for real-time cost control, financial monitoring, and material procurement planning. Furthermore, it promotes adjustments to internal management systems to reduce construction material waste and emphasizes maintaining work standards to build credibility.

“The association is confident that if entrepreneurs quickly adapt to these guidelines, it will not only help reduce cost risks but also build consumer confidence in deciding to build their dream homes without worrying about budget overruns,” Mr. Ananakorn stated.

In addition, the association is also accelerating its efforts to... "Consumer Insurance Fund" This has received positive feedback from member businesses, as it is a crucial mechanism for protecting and safeguarding their rights throughout construction contracts. It sustainably reduces the problem of project abandonment in the long term and helps consumers clearly distinguish professional contractors from those in the market.

“Promoting widespread education on this topic will help consumers clearly distinguish professional home builders from unscrupulous ones in the market, and also create a new, safer standard for consumers who want to build a house,” Mr. Anantakorn added.

For the market outlook in the third quarter of 2026, it is estimated that it will remain stable and may slow down slightly in some segments, as some consumers are delaying their decisions to wait and see how the situation develops and what government economic stimulus measures will be implemented. To stimulate purchasing power in the second half of the year, the association is preparing to hold the “Home Building and Materials EXPO 2026” from September 16–20, 2026, at IMPACT Hall 8, Muang Thong Thani, showcasing house designs, energy-saving material innovations, and loan offers from financial institutions to drive market growth.

Meanwhile, the association has observed positive signs in regional markets, as consumers in provincial areas are becoming more aware of the risks of project abandonment, substandard materials, and budget overruns. They are increasingly opting for home building companies that are members of the association instead of hiring general contractors. Therefore, the association is preparing to enhance the capabilities of local entrepreneurs through training, marketing tools, business matching with construction material suppliers, and organizing home building innovation exhibitions in provincial areas to expand its network of trust nationwide.

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