Prudential Thailand appoints Panthap Nilsinthap to head client and marketing division.

Prudential Life Insurance (Thailand) Public Company Limited, or Prudential Thailand, announced a restructuring of its senior management team to strengthen its customer, marketing, and product strategies. The company announced the appointment of Mr. Panthep Nilsinthop as Chief Customer and Marketing Officer and Mr. Nitipong Prachyanimit as Chief Product Officer, effective August 1, 2569.

In this role, Mr. Panthep will be responsible for defining and driving the company's comprehensive customer and marketing strategies, encompassing customer experience design and enhancement, brand strengthening, and marketing communications to support all distribution channels.

This includes overseeing the organization's sustainability strategy to drive business growth by creating a positive long-term impact on customers and society. The focus is on creating value and experiences that meet customer needs throughout their lives, under the concept of "Customer is Our Compass," which is a core principle in Prudential Group's business operations.

Mr. Panthep is an experienced executive with over 25 years of expertise in business strategy, marketing, branding, customer experience enhancement, and digital business development. He has held senior management positions in leading organizations across various industries, including telecommunications, finance, digital assets, and national retail. With his experience in driving business growth through data and technology, and developing strategies driven by deep customer understanding, Mr. Panthep will play a key role in enhancing Prudential's customer capabilities, brand building, and future growth.

Meanwhile, Mr. Nitipong Prachyanimit, formerly Chief Customer and Marketing Officer, will assume the position of Chief Product Officer. He will be responsible for defining the direction, strategy, and comprehensive management of products, from customer needs analysis and solution design and development to market launch.

We are committed to enhancing our product development processes to be more agile and faster, within an appropriate governance and risk management framework, in order to develop innovative life insurance, health insurance, critical illness plans, and wealth planning that meet the needs of customers at every stage of life and across all customer segments. We will also work collaboratively with all distribution channels to drive business growth and strengthen our long-term competitive advantage.

Mr. Nitipong is an experienced executive with over 25 years of experience in the life insurance industry, covering actuarial science, product management, marketing, customer strategy, and business administration. He has held senior management positions in both actuarial science and marketing.

Prudential believes that its expertise in driving customer experience and business growth can be leveraged to further develop products and design solutions, creating sustainable long-term growth for the organization. In addition, Mr. Nitipong is a recipient of the Young ASEAN Insurance Manager Award 2016 and currently serves as the President of the Actuarial Association of Thailand.

This management restructuring reflects Prudential Thailand's commitment to strengthening the organization through the integration of expertise in customer service, marketing, and product development. This aims to drive sustainable growth while delivering enhanced value and experiences to all customer segments, in line with our vision of being the trusted partner customers choose throughout their lives.

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