Honorary Award for Outstanding Company of the Year 2569, Food and Beverage Business Category: Charoen Pokphand Foods Public Company Limited.

Driving its business under the vision of becoming the "Kitchen of the World," coupled with a focus on people, technology, innovation, and collaboration with all sectors to build long-term competitiveness, Charoen Pokphand Foods Public Company Limited (CPF) has rightfully won the prestigious Company of the Year 2569 – Food and Beverage Business Category award.

Prasit Boonduangprasert, Chairman of the Executive Committee, Charoen Pokphand Foods Public Company Limited. Speaking about his feelings after receiving the prestigious award, he said, "The Money & Banking Awards from Money & Banking Magazine is a source of pride for CPF. This award reflects the commitment of everyone in the organization to achieving excellence in all aspects. Thank you to all employees, customers, partners, farmers, and all stakeholders who have contributed to this success together. Every award that CPF receives motivates the company to continue producing high-quality food."
And it is safe, while continuing to create shared value for consumers, society, and the country.

The CEO of CPF revealed the key factors driving the business amidst the current challenges, emphasizing the crucial keyword: "building long-term competitiveness." This reflects a long-term vision and reinforces the belief that "focusing solely on financial figures or profits cannot achieve sustainable growth."

"We believe that CPF's success doesn't come from being the fastest organization, but from moving in the right direction with the goal of strong long-term growth."

Pursuing the vision of "the world's kitchen".
Ready to compete in the long term.

CPF operates under the vision of being the "Kitchen of the World," prioritizing food security, innovation, and creating shared value with all stakeholders. A key focus is human development, because when people are capable, the organization can adapt, innovate, and cope with change more effectively.

Prasit explained that the key to this vision is delivering high-quality products to consumers around the world. "Quality" means that CPF's food must be of high quality, possessing complete nutritional value, being beneficial to health, and having a delicious taste that appeals to consumers. This is the driving force behind CPF's commitment to continuously developing products using knowledge, processes, and technology to create value in every dish customers eat. All of this connects to the crucial keyword mentioned earlier: "building long-term competitiveness."

Delving deeper into its back-end processes, CPF has a "Fully Integrated" system capable of reliably managing its supply chain from beginning to end. Leveraging Artificial Intelligence (AI) and cloud technology, the result is that all processes adhere to established standards.

“To achieve sustainable success, it is essential to build success throughout the entire supply chain. This requires establishing consistent standards and values. A fully integrated system will ensure that CPF's products, both domestically and internationally, adhere to the same standards, driving us toward our core goal: becoming the world's kitchen.”

Looking ahead to the second half of the year, the challenges remain high.
Focusing on comprehensive supply chain management.

Prasit stated that 2569 will be a year facing significant challenges for all industries, particularly from external factors. These include pressure from rising energy prices due to conflicts in the Middle East, which have increased transportation, packaging, and feed raw material costs. Furthermore, a major factor is the uncertain economic climate, reduced global purchasing power, and cautious consumer spending that could lead to deflation in many countries. CPF believes that the challenges will continue in the second half of the year, driven by the global economy, trade regulations, energy prices, and rapidly changing consumer behavior.

CPF has prepared itself by comprehensively managing its supply chain to mitigate the impact of volatility and maintain profitability. This includes plans to develop ready-to-eat food products that meet consumer demand for convenient access to food, and the company has expanded this area in several countries.

“CPF’s approach is cautious growth coupled with building long-term business strength. We continue to invest in AI technology and innovation to upgrade the organization into a more agile AgriTech entity that better meets consumer needs. At the same time, we prioritize comprehensive supply chain management to increase resilience and mitigate the impact of volatility. This is all part of our goal: to create an organization that is resilient and can grow steadily in all circumstances.”

The Best Public Company of the Year 2026 award is a source of pride for CPF, reflecting the commitment of the entire organization to achieving excellence in food quality, safety, innovation, and responsible business operations. For us, the award is not just an achievement, but a testament to the trust that comes with greater responsibility.

You must be prepared to adapt to any situation.
Focus on people, technology, and innovation.

Prasit stated that in times of significant global challenges, building a competitive advantage is not solely dependent on organizational size, but also on the ability to adapt, innovate, and create value for consumers and society simultaneously.

That's why CPF focuses its investment on three areas: people, technology, and innovation. They believe that for an organization to be strong, successful in innovation, and ready for the future, a crucial starting point is having capable personnel who can drive change.

Meanwhile, the success of the Thai food industry stems from the synergy of partners, both large and small, who work together to build businesses that can compete and grow. CPF therefore prioritizes supporting and enhancing the capabilities of its partners continuously through collaborative projects in various dimensions, viewing partners as crucial to producing quality food and elevating the Thai food industry to an international level.

“CPF has always recognized that our success cannot be achieved in isolation, but must be achieved through growth with farmers, business partners, communities, and consumers. Because an organization that creates shared value with all sectors is an organization that can grow steadily and sustainably.”

Payong Srivanich wins Financial Professional of the Year award – Kasikornbank crowned Bank of the Year.
At the MONEY & BANKING AWARDS 2026 ceremony.