"Grow together with AI" – integrating humans and AI, leaving no one behind.

The world is entering the AI ​​Economy era, where data and AI technology have become crucial infrastructure for driving businesses. Banks are becoming AI Banks, investment is moving towards AI Wealth Management, the medical field is using AI for disease diagnosis, while the insurance industry is shifting its role from risk underwriter to a long-term risk management and protection assistant for clients. These developments underscore the importance of AI technology, which is now clearly not just a tool, but a vital component for driving business growth.

“The ‘Grow together with AI’ strategy is about integrating intelligent technology and developing the capabilities of our people. This is the key to designing flexible coverage that meets diverse lifestyles and creates exceptional service experiences. At the same time, it reduces redundant work processes, freeing up employees for strategic work and personal life, and enabling them to achieve a better work-life balance.”

Nopporn Boonlapho, Chief Executive Officer, Tipaya Life Insurance Public Company Limited. Begin the interview with. bank finance By focusing on the key keyword "Grow together with AI," a core strategy for driving business growth, this reflects a clear vision and rapid adaptation to propel Tipaya Life Insurance towards strong growth amidst the challenges of the AI ​​Economy.

The "Grow together with AI" strategy.
Upgrading 4 core business pillars.

Nopporn explained that every industry is currently facing a major transformation amidst numerous challenging pressures, including intense competition and consumer expectations for personalized products and services. Organizations must accelerate the development of their human resources to maximize their potential, while technology is changing rapidly.

Of course, the life insurance industry, like every other industry, is also undergoing this transition. To navigate this transition successfully, it is crucial to "adapt quickly," with the ultimate goal of delivering the best to both customers and employees. "Grow together with AI is the core strategy of Tipaya Life Insurance. We combine technology and the development of our personnel's capabilities to create better experiences and services, reduce redundant processes to focus on strategic operations, and use AI to enhance operational efficiency in four areas: products, services, work processes, and personnel."

Nopporn explained the Grow together with AI strategy, which consists of four main pillars:

1. New Product Innovation This focuses on driving growth through innovation and developing new products that precisely meet market needs. We offer flexible protection designs that accurately cater to the lifestyles of modern consumers, transforming data insights into tangible innovations. We utilize Big Data and AI to analyze real consumer behavior and needs (Customer Insights) to create new products that best meet customer needs.

2. Service Excellence Elevating service standards to deliver fast, efficient, and exceptional customer experiences across all channels, creating maximum satisfaction with a streamlined and responsive management system.

3. AI-Driven Workspace We are leveraging AI technology and various tools to enhance efficiency and elevate work processes in all aspects, helping to reduce complex steps, increase accuracy, and free up employees to focus on strategic tasks.

4. Employee Engagement We focus on building organizational commitment to drive the full potential of our employees under the concept of Empowerment & Innovation. We create a space for creativity and support employees in presenting new ideas to develop into projects and innovations that drive sustainable organizational growth. Furthermore, we prioritize work-life quality with Workplace Wellbeing, offering comprehensive benefits and modern facilities such as co-working spaces and fitness rooms to create a positive and happy work environment.

"Growing together with AI" is a core strategy of Tipaya Life Insurance. We integrate technology and the development of our personnel to create better experiences and services, reduce redundant processes, and focus on strategic operations. We utilize AI to enhance operational efficiency in four key areas: products, services, processes, and personnel.

Driving AI-powered governance.
Focus on Human in the loop.

Nopporn emphasized that the "Grow together with AI" strategy, which focuses on integrating AI technology into organizational growth, stems from collaboration between carefully selected technical experts and Tipaya Life Insurance employees who understand the business. This results in interconnected projects that effectively address operational needs while maintaining strict security measures.

“Tipaya Life Insurance operates under ISO 27001 standards, confirming our international standard for security management systems. Furthermore, we operate under AI Governance, a guideline for governing the use of AI, emphasizing the principle of 'Human in the loop,' where humans participate in reviewing, approving, and making decisions at critical stages to minimize errors and ensure security in activities that pose risks or directly affect policyholders.”

In addition to developing projects that responsibly utilize AI, Tipaya Life Insurance also focuses on upgrading the skills of its employees with in-house AI, creating a safe and equitable learning system. This helps reduce work processes, bridge the skills gap, and drives seamless growth for everyone in the organization alongside technology.

Nopporn said that Tipaya Life Insurance is also developing its own AI, called... Nong Numan หรือ Numanh AI To allow personnel to fully experiment with entering prompts for various uses, Tipaya Life Insurance believes that the best learning is "Learn by Doing," or actively participating. When personnel see that AI actually helps shorten work time, makes difficult tasks easier, and improves their skills, their fear will transform into enjoyment in their work.

"Numan AI" will function as a personal coach and intelligent assistant, providing equal support to all employees in terms of accessibility. Regardless of whether they are in IT, sales, or accounting, everyone has equal access to the system through a user-friendly and uncomplicated interface. Furthermore, it opens up opportunities by bridging the gap between tech-savvy and less tech-savvy individuals. Everyone can access in-depth data or summarized long reports to the same high standard, fostering equality in productivity and enabling rapid self-development.

“Instead of investing in off-the-shelf systems that may not fit our organizational context or be accessible to certain employee groups, we chose to develop AI in-house. Our ultimate goal is to build a more skilled workforce. In the short term, we want to see employees happier at work and have more time for creative work.”

Create Work-Life Balance
Because people are more important than AI.

Nopporn stated that in addition to integrating AI technology into various aspects of its operations, Tipaya Life Insurance also prioritizes the holistic development of its employees' quality of life. This is achieved through projects and policies focused on human resource development, based on the principles of flexible working arrangements and work-life balance. Furthermore, the company allocates a budget for upskilling and reskilling programs for all employees at every level equally, in order to drive the organization's sustainable success.

“The most valuable resource of Tipaya Life Insurance is not technology or profit, but all of our people. The dedication and creativity of our employees are what drive our growth. I believe that when we take good care of our employees, they will deliver the best to our customers and the organization as well.”

The CEO of Thipya Life Insurance emphasized that in this era of technological transformation, the most important thing is "people." AI technology is not here to replace people, but to enhance and unlock the potential of people to a higher level. The goal of Thipya Life Insurance is to create a culture where people and AI can grow together.

Tipaya Life Insurance is committed to investing in future skills development to transform the roles of its personnel from complex, process-oriented tasks to strategic and innovative drivers. The synergy between technological intelligence and human potential will be a key driver of strong and sustainable organizational growth.

“Our ‘Grow together with AI’ strategy isn’t about leaving anyone behind, nor is it about replacing people with AI. Instead, it’s about empowering our workforce with higher capabilities, greater accuracy, and the ability to drive the company towards its goals together in a sustainable manner. We believe that the successful transition to the AI ​​era won’t depend on the organization having the most advanced AI, but rather on the mutual growth of both people and AI.”

Nopporn stated that driving business under the "Grow together with AI" strategy, coupled with the dedicated work of all personnel, resulted in stable performance in the first half of 2569, with total premium income of 4,247 million baht, an increase of 23% compared to the same period of the previous year. This includes new premium income of 3,391 million baht, an increase of 36.5%, with a net profit of 504 million baht, an increase of 194%. Furthermore, it reflects financial stability with a Capital Adequacy Ratio (CAR) of 313%.

“We are focused on retaining our existing customer base while expanding to new customers with products that meet market needs. This is the result of the dedication of everyone on the team, coupled with our strategic plan to leverage AI technology to strengthen our business. The financial results confirm the trust our customers place in us. I am confident that we can achieve positive growth in the third quarter and the second half of the year, and that we will meet our premium and profit targets for 2026.”

The "Grow Together with AI" strategy is not about leaving anyone behind, nor is it about replacing people with AI. Instead, it's about empowering our workforce with higher capabilities and greater accuracy, enabling us to drive the company towards its goals together in a sustainable manner. We believe that the successful transition to the AI ​​Economy won't depend on an organization having the most advanced AI, but rather on the mutual growth and development of both people and AI.

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