Muang Thai Life Assurance shares stories of love and connection.

Muang Thai Life Assurance shares stories of love and bonding during Mother's Day through the story of "Bright - Pitchayatat Chanput," a famous news anchor and presenter, and her longing for her mother through "her mother's mobile phone"—an ordinary object that has become a "memorial memento," preserving memories, love, and care from her mother.

This story is an extension of Muang Thai Life Assurance's "Caring...Never Ends" campaign, which believes that caring doesn't end on the day of parting. Even though the people we love are no longer by our side, the love, words, teachings, and shared memories remain with those left behind and continue to be a part of their lives forever.

Bright portrays the bond between her and her mother, Monthira Chanput, or "Mae Toy," who has been by her side and cared for her throughout her life. Many events on that day may have been just ordinary days for mother and daughter, but as time passed, those moments became meaningful memories.

One of the things Bright still cherishes is "his mother's cell phone." Even though he no longer receives calls from his mother like before, the old phone still brings back memories of its owner, the conversations they once had, and the moments mother and son shared. Some things, therefore, aren't valuable because of their price, but because of the stories and the people who once owned them.

After Bright's story was published on August 12th, it garnered significant attention online, accumulating over 16 million views and more than 200 comments in less than 24 hours. Many viewers shared their own memories; some kept their mother's phone, others their father's watch, and other belongings of deceased family members, because seeing or touching these items evoked memories of those who were once with them.

Bright's story, therefore, isn't just about one person, but opens up space for people to express their own feelings of longing. Each person has a different way of keeping loved ones in their lives. Some keep them in photographs, some remember them through words and teachings, while others choose to preserve them through "mementos" that may have no market value but possess immeasurable sentimental value.

Muang Thai Life Assurance intentionally shares this story during Mother's Day to offer encouragement to those who have lost loved ones. Because even though they are no longer together, the love, memories, and care they once shared remain with those left behind and will always be a part of their lives.

This is the meaning of "Caring...never fades," because when someone passes away, what remains is not just memories or mementos, but also the concern and desire to see those left behind cared for and able to move forward. This concept is further developed through ShieldLife life insurance, another option for planning protection to prepare for and pass on your care to loved ones, even on the day you can no longer be there to care for them yourself.

More information about the “Caring…Never Loses” campaign.
You can watch the story and see more details about the campaign at:

1. Video showcasing the close bond between "Bright - Pitchyathat Chanput" and her mother.

• Facebook: https://www.facebook.com/reel/1051650964126130/
• Instagram: https://www.instagram.com/reel/Db7XT7qCsH6
• YouTube: https://youtu.be/g_UBHPwOFRA

2. Details of the “Caring…Never Fades” campaign.

Landing page: https://www.muangthai.co.th/th/campaign/mtlafterlife2