Agoda releases poll of popular repeat travel destinations: Tokyo tops the list, Bangkok in the top 3 Asian cities.

Agoda's accommodation booking statistics for the first half of 2026 reveal that Bangkok remains the top three most popular repeat destinations in Asia for the second consecutive year, highlighting its position as a regional hub for wellness tourism. Phuket, Pattaya, Chiang Mai, and Hat Yai also firmly hold onto their top five positions in Thailand.

September 8, 2026 – Agoda has revealed its ranking of the top 10 most frequently revisited destinations in Asia, based on booking data from the first half of 2026. Bangkok remains in the top three for the second consecutive year, trailing only Tokyo in first place. Bali takes the third spot for the first time, followed by Seoul and Osaka in fourth and fifth place respectively. Rounding out the top 10 are Da Nang, Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru.

In Thailand, Bangkok, Phuket, Pattaya, Chiang Mai, and Hat Yai continue to dominate the top five cities for repeat visits for the second consecutive year. All five cities maintained their rankings compared to last year, each offering a unique charm and catering to diverse traveler types.

Bangkok is the region's hub for health and wellness tourism. Phuket is ideal for travelers seeking extended work-and-learning getaways. Pattaya caters to family vacations. Chiang Mai is perfect for a relaxed pace of travel and those who can work from anywhere. Meanwhile, Hat Yai is a popular destination for short weekend trips, especially for travelers from Malaysia and Singapore.

Japan and Vietnam also stood out as destinations with increasing repeat visits this year. Beyond Tokyo, the rankings reflect a growing interest in discovering new destinations, such as Fukuoka, which entered the top ten for the first time, demonstrating the growing popularity of smaller cities in Japan. Fukuoka, known locally as Hakata, boasts diverse attractions and charm, from its famous tonkotsu ramen and vibrant street food culture to its convenient location providing easy access to various areas of the Kyushu region.

Meanwhile, Da Nang, Vietnam, moved up two places to sixth, thanks to its beautiful beaches, proximity to the UNESCO World Heritage site of Hoi An, and excellent value for money, all factors that encourage travelers to return to the city.

Some destinations possess a charm that compels travelers to return repeatedly. Whether it's the opportunity to discover new places, revisit favorite spots, or simply reconnect with familiar surroundings, these factors contribute to travelers' repeated visits. Data from Agoda reflects this, showing that popular destinations consistently attract repeat visits, with some travelers returning to the same location multiple times within the first half of this year alone.

Ms. Arkporn Rodkhong, Country Director for Thailand and Indochina at Agoda, revealed, “Travel today is not just about visiting every destination, but about discovering places that make travelers want to revisit. And revisiting doesn't necessarily mean traveling the same way every time; it could be returning to a familiar city to revisit a favorite restaurant or neighborhood, discovering new experiences each time. Agoda is ready to help make this discovery easy, whether travelers are returning to their favorite destinations or exploring new places.”

For travelers planning to revisit their favorite destinations or discover new places, Agoda offers over 6 million vacation rentals, more than 130,000 flights, and over 300,000 activities—all within a single booking. Find the best deals at Agoda.com or download the Agoda app.

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