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Home>Author: Tossarn Burichana

Author: Tossarn Burichana

Tossa Burichana

An executive with experience in finance and investment in the aviation industry. Expert in strategic planning, using the right financial tools to drive the organization towards transformation and future change (Transformation) along with designing an ESG Model to give back to society and create opportunities that are superior to the competition for the business sector and organizations.

  • The Guru

    Strategy #17: Everyone agrees, but the system continues to function the same way.

    Tossa Burichana
    24 July 2026 10:30
    151
    0
    McKinsey recently published a survey of over 10,000 senior executives in 15 countries across 16 industries. In this report, the survey...
  • The Guru

    Strategy #16: Strategies don't fail at the planning stage, but when prioritizing them.

    Tossa Burichana
    17 July 2026 16:11
    181
    0
    In 1997, Steve Jobs returned to Apple as interim CEO. The company was losing money and had only a few months left. […]
  • The Guru

    Strategy #15: When the world competes with factories, chips, data centers, and energy.

    Tossa Burichana
    8 July 2026 9:40
    136
    0
    Last March, it was reported that Brad Smith, Vice President and President of Microsoft, traveled to Bangkok. [...].
  • The Guru

    Strategy #14: When AI accelerates decision-making, who still holds the responsibility?

    Tossa Burichana
    June 29, 2026, 16:17 a.m.
    153
    0
    In a previous article, we discussed how AI creates the most value when organizations have “discipline in decision-making,” because having […]
  • The Guru

    Strategy #13: In the AI ​​era, organizations must redesign their decision-making process.

    Tossa Burichana
    June 22, 2026, 17:16 a.m.
    119
    0
    There's one question I often ask in executive meetings: "In your organization, how many people are currently using AI to help with household chores...?"
  • The Guru

    Strategy #12: Organizations change during a crisis, but why do they return to their original state?

    Tossa Burichana
    June 17, 2026, 9:59 a.m.
    99
    0
    During COVID-19, many organizations did things they never thought possible. Meetings that used to last for weeks were cancelled [...]
  • The Guru

    Strategy #11: Never Waste a Good Crisis.

    Tossa Burichana
    June 8, 2026, 15:30 a.m.
    163
    0
    When uncertainty becomes an opportunity for adaptation, the world has faced heightened tensions in recent months...
  • The Guru

    The Strategy #10 Repositioning Organizations: From Strategy on Slides to Real Action, Part 3: Who Truly Holds the Organization's Identity?

    Tossa Burichana
    6 April 2026 10:20
    116
    0
    In the previous episode, we discussed how many organizations fail at transformation not because of poor strategy, but because of an "unclear identity." The thought-provoking question, therefore, is not just: Who is this organization?
  • The Guru

    The Strategy #9 Repositioning Organizations: From Strategy on Slides to Real Action, Part 2: Why Identity Must Come Before Strategy

    Tossa Burichana
    February 4, 2026 14:37 AM
    134
    0
    In the previous episode, we discussed why so many strategies “disappear midway,” and we learned that it’s not because […]
  • The Guru

    The Strategy #8 Repositioning Organizations: From Strategy on Slides to Real-World Implementation Part 1: How to Reposition… Without the Strategy Disappearing Midway

    Tossa Burichana
    December 30, 2025, 11:13 a.m.
    162
    0
    Many organizations begin their new year with new strategies, but what investors fear most is organizations that “say something new, but don’t actually do anything.”
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