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Home>Author: Tossarn Burichana

Author: Tossarn Burichana

Tossa Burichana

An executive with experience in finance and investment in the aviation industry. Expert in strategic planning, using the right financial tools to drive the organization towards transformation and future change (Transformation) along with designing an ESG Model to give back to society and create opportunities that are superior to the competition for the business sector and organizations.

  • The Guru

    Strategy #11: Never Waste a Good Crisis.

    Tossa Burichana
    June 8, 2026, 15:30 a.m.
    71
    0
    When uncertainty becomes an opportunity for adaptation, the world has faced heightened tensions in recent months...
  • The Guru

    The Strategy #10 Repositioning Organizations: From Strategy on Slides to Real Action, Part 3: Who Truly Holds the Organization's Identity?

    Tossa Burichana
    6 April 2026 10:20
    79
    0
    In the previous episode, we discussed how many organizations fail at transformation not because of poor strategy, but because of an "unclear identity." The thought-provoking question, therefore, is not just: Who is this organization?
  • The Guru

    The Strategy #9 Repositioning Organizations: From Strategy on Slides to Real Action, Part 2: Why Identity Must Come Before Strategy

    Tossa Burichana
    February 4, 2026 14:37 AM
    110
    0
    In the previous episode, we discussed why so many strategies “disappear midway,” and we learned that it’s not because […]
  • The Guru

    The Strategy #8 Repositioning Organizations: From Strategy on Slides to Real-World Implementation Part 1: How to Reposition… Without the Strategy Disappearing Midway

    Tossa Burichana
    December 30, 2025, 11:13 a.m.
    139
    0
    Many organizations begin their new year with new strategies, but what investors fear most is organizations that “say something new, but don’t actually do anything.”
  • The Guru

    Strategy #7: When AI starts to not only “help think, but starts to think for you”

    Tossa Burichana
    October 30, 2025, 17:47 PM.
    207
    0
    The business world is entering a new era, where AI is no longer just a tool for analyzing or recommending things we're curious about. It's becoming an "economic actor" that influences how people think, decide, and act.
  • The Guru

    The Strategy #6 When global capital flows are changing direction

    Tossa Burichana
    September 1, 2025 16:42 AM
    156
    0
    Why is global capital flowing? The United States – Politics infiltrates finance. Government and politics put pressure on central banks (F […]
  • The Guru

    The Strategy #5: Strategies for Building Brand Loyalty in a World of Uncertain Customers

    Tossa Burichana
    June 24, 2025, 16:04 a.m.
    232
    0
    “In an era where customers are uncertain, brands that understand and adapt quickly are the factors that allow businesses to survive and grow […]
  • The Guru

    The Strategy #4 Set a price to survive, adjust the game to grow: Pricing strategies in an uncertain era

    Tossa Burichana
    31 May 2025 11:21
    307
    0
    These days, I hear people talking about price wars, each country thinking of changing its strategy, setting up tariff walls on […]
  • The Guru

    The Strategy #3 Reflect – Reframe – Reinvent : A formula to change the business game to keep up with the world.

    Tossa Burichana
    30 April 2025 16:46
    276
    0
    In today's business world, no matter what industry you're in, the most important question isn't "How do we grow?" but "How fast can we adapt?" Because as consumers change, new competitors emerge every day, and technology never stops moving, those organizations that adapt first, understand the bigger picture better, and act faster will have the edge in an ever-changing landscape.
  • The Guru

    The Strategy # 2 The Thai Business Playbook 2025

    Tossa Burichana
    February 1, 2025 11:00 AM
    184
    0
    2025 is not a year of waiting, it’s a year of making decisions. The global economy is changing rapidly, competition is increasing, technology is disrupting every industry, and consumer behavior is changing.
1 2 3 4

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