Conflict in family businesses is inevitable, but it must be faced mindfully and rationally, and discussions must be held today to find ways to develop family business knowledge.

AI is not just a key technology, but it will be a key factor in enhancing the competitiveness of family businesses.

Managing a family business in the modern era requires both science and art. Equal share allocation is not the one-size-fits-all answer for every family, but must be designed to suit the structure, relationships, and goals of each family to create long-term sustainability for Thai family businesses.

I will present the conclusions from the debriefings of 30 families from around the world to consider together how the successful and (un)successful formulas can be applied and used as guidelines for families in Thailand. Which families can apply the 6C formula and be successful, or which families will fail when the 6C formula is missing?

Learning from the experiences of other family businesses will be a compass that will give Thai family businesses a guideline to achieve sustainable growth and success.

Doing business with social responsibility towards customers when a crisis occurs is something that all family business owners should learn, especially family business owners who have built up a reputation. Therefore, it is very important to resolve the crisis with prudence and be careful of the family's reputation, allowing the business to survive the crisis.

For Thailand, there is a study that if a family business with good performance is to be taken, should there be a determination of different types of shares with different voting rights? This is to benefit the good companies in raising capital in the market to eliminate conflicts or determine the price of shares of family members when conflicts arise.

This article will explore lessons learned from four other successful family businesses from three countries: Japan, the United States, and Italy.

The issue is a major problem in Thai society where the number of elderly people will increase. Therefore, all Thai people from all sectors must participate in pushing and driving the improvement of related laws, especially the elderly who currently have both power and political roles. Therefore, the amendment of such laws should be accelerated as soon as possible.

This article will extract lessons from successful family businesses in Europe that have continued to operate until today.