Learning from the experiences of other family businesses will be a compass that will give Thai family businesses a guideline to achieve sustainable growth and success.

Doing business with social responsibility towards customers when a crisis occurs is something that all family business owners should learn, especially family business owners who have built up a reputation. Therefore, it is very important to resolve the crisis with prudence and be careful of the family's reputation, allowing the business to survive the crisis.

This article will extract lessons from successful family businesses in Europe that have continued to operate until today.