labels: Pichai Fish Sauce Company Limited
Family business isn't just a family affair! Third-generation heirs of 'Anuban-Oyster-Mae Pranom' reveal strategies for passing the baton. Is a fourth generation still necessary?
Lessons learned from the family business! Three third-generation heirs, Mae Pranom, Angun, and Hoi Oyster, share their secrets for passing on the baton of family business to grow alongside family relationships."Phichai Fish Sauce" launches "Powdered Fish Sauce", a new innovation with high protein and low sodium, a world first.
Pichai Fish Sauce celebrates its 88th anniversary with a new innovation: "Oyster Brand Powdered Fish Sauce, Reduced Sodium Formula, in Sachet Form." This high-protein, low-sodium formula is available to consumers for the first time in the world.Big move "Nam Pla Tra Hoi Nang Rom" opens a new generation marketing game with a glamorous style
Dissecting Gen 3's strategy: Oyster Brand Fish Sauce returns to marketing after 20 years, adjusts brand, expands condiment and dipping sauce line, captures Gen Z market, adjusts marketing game
