Sansiri unveils its plan for the second half of the year, launching 9 new projects worth 1.17 billion baht. It is focusing on Phuket to capture foreign purchasing power and tourism, while also handing over 7 completed projects worth 1.86 billion baht. The company is confident of achieving its full-year transfer target of 1.75 billion baht.

New urban regulations are changing the real estate game, unlocking land development restrictions and drawing demand back to Bangkok's central business district. This is transforming previously drainage-prone areas into accessible residential zones, propelling condominiums to the forefront, particularly in 6-meter wide soi (alleys). However, areas surrounding the suburbs are showing signs of slowing down. Land prices in these "winner" zones are already rising, but warnings are issued against excessive price manipulation that could lead to stagnation.

The housing market in major tourist cities is showing signs of adjustment, reflecting real purchasing power. Chiang Mai is relying on overseas portfolios to drive growth in the condominium market, while Phuket and Koh Samui are experiencing a slowdown in new supply, rushing to clear existing stock and stockpile demand from wealthy foreigners as a mitigation measure.

The Home Builders Association reveals that the market in the second quarter faced persistent negative factors, including rising energy prices and geopolitical pressures, accelerating cost pressures. The Consumer Insurance Fund is upgrading standards to control the risk of project abandonment.

DD Property reveals that big dealers have slowed down the launch of new projects by 9.9% due to consumer purchasing power facing various risks. The company points to a shift in consumer insights, emphasizing value for money.

The direction of Thailand's economy and real estate sector in 2026 is facing a clear divergence phenomenon, or what economists define as a K-shaped recovery. Data from the Real Estate Information Center (REIC) reflects the harsh reality of the lower to mid-range market.

Positive signs for the low-rise real estate market are becoming clearer, following strong VIP sales reflecting strong purchasing power and consumer confidence. AP (the developer) is unveiling its aggressive market strategy, proceeding with the launch of new single-family homes, semi-detached houses, and townhomes as scheduled. The company is employing a proactive loan management strategy in partnership with financial institutions to drive purchasing decisions in the current market conditions.

The Thai real estate market is facing a storm of household debt and stringent bank lending criteria, slowing down purchasing power in the affordable segment. SENA is restructuring its business to pursue a new S-Curve, transforming from a developer to a comprehensive green lifestyle platform. The company reported first-quarter revenue of 1,282 million baht and is leveraging "LivNex-SENA Green Auto" as a spearhead to address market pain points.

Ayala Land, a major Philippine real estate developer, has suspended construction of a luxury building following heightened costs due to the Middle East conflict, which has dampened real estate demand.

Phuket's transition from a "destination" to a "home-investment" driven by emotion and brand value exceeding market price: A deep dive into the dual-value strategies that transform casual tourists into owners of ultra-luxury properties.