labels: Heineken
Lessons learned from 30 world business families With the 6C formula for success and (not) success in Thai family businesses (Part 5)
This article will extract lessons from successful family businesses in Europe that have continued to operate until today.Heineken promotes music marketing - Heineken Silver, targeting new models, booming beer market, 2 million baht.
Heineken launches offensive game into the 2 billion baht beer market, using music marketing strategies, joining hands with 3 music labels to push Heineken Silver to target the new generation. Aiming for double digital growth Win more market share
